INFOPARK

Campaign Specialist

About the Role
We are looking for a data-driven and detail-oriented campaign specialist to join our Growth team. This role will focus on the day-to-day execution, monitoring, and optimization of UA campaigns across platforms such as Meta, Google Ads, and Apple Search Ads.
The ideal candidate should be comfortable working directly within marketing platforms, managing campaign operations, analyzing performance, and supporting testing and optimization initiatives.
Key Responsibilities
1. Campaign Execution & Operations
Set up, launch, and manage UA campaigns across Meta, Google Ads, Apple Search Ads, and other relevant platforms.
Manage daily campaign operations, including budgets, bids, targeting, creatives, and campaign settings.
Monitor campaign performance and make data-driven adjustments to improve efficiency and scale.
Ensure campaigns are launched accurately and within agreed budgets and timelines.
Support the setup and management of retargeting and re-engagement campaigns.
Maintain campaign structures, naming conventions, tracking parameters, and platform requirements.
2. Performance & Reporting
Monitor key metrics including spend, CTR, CPI, installs, purchases, CPA, ROAS, and revenue.
Analyze campaign and cohort performance using advertising platforms and MMPs such as AppsFlyer.
Identify performance trends, issues, and optimization opportunities.
Prepare daily, weekly, and monthly performance reports and maintain campaign trackers.
Support analysis of D7/D30 ROAS, retention, and LTV to evaluate campaign quality.
3. Testing & Optimization
Support A/B testing across audiences, creatives, campaign types, and bidding strategies.
Analyze creative performance and help identify high-performing concepts and formats.
Monitor creative fatigue and support regular creative refreshes and rotations.
Assist with audience testing, including custom audiences, lookalikes, and retargeting cohorts.
Document campaign learnings and apply them to future optimization.
4. Tracking & Attribution
Support accurate campaign tracking, conversion events, and attribution across advertising platforms and MMPs.
Monitor attribution data and flag discrepancies between ad platforms and MMP reporting.
Work with Analytics, Product, and Engineering teams to resolve tracking or attribution issues.
Develop a working understanding of mobile attribution, post-install events, cohorts, and privacy-related measurement.
5. Collaboration
Work closely with Creative, Analytics, Product, and Growth teams to execute UA initiatives.
Provide performance-based feedback on video, static, playable, and UGC-style creatives.
Support monthly and quarterly performance reviews with campaign data and insights.
Coordinate with advertising platform representatives and external partners when required.
Stay updated on changes across major advertising platforms and UA best practices.
Qualifications
1–3 years of experience in campaign specialist, User Acquisition, Performance Marketing, Digital Marketing, or a similar role. Mobile gaming/app experience is preferred.
Hands-on experience with Meta, Google Ads, Apple Search Ads, or similar platforms.
Understanding of key UA metrics including CPI, CPA, CTR, CVR, ROAS, retention, LTV, and revenue.
Experience with an MMP such as AppsFlyer, Adjust, or Singular is preferred.
Strong Excel/Google Sheets and data analysis skills.
Strong attention to detail and ability to manage multiple campaigns and operational tasks.
Good analytical, communication, and problem-solving skills.
A hands-on, ownership-driven approach with a willingness to learn new platforms and tools.


How to Apply:
Send your latest CV to careersindia@rubyseven.com

Spine Animator

The Spine Animator will be responsible for creating high-quality, optimized 2D animations and special fx for slot games, bonus rounds, in-game events, and other interactive features. This role will work closely with artists, UI/UX designers, and developers to ensure animations enhance gameplay and align with Ruby Seven’s unique visual style.Key Responsibilities:
Design and animate reels, symbols, characters, and bonus features for slot and social casino games.
Rig characters, props, and UI elements for efficient and reusable animation workflows.
Collaborate with concept artists and game designers to create visually compelling transitions, win celebrations, and special effects.
Implement animations into the game engine, ensuring proper timing, polish, and performance optimization for mobile and web platforms.
Work with developers to troubleshoot and refine in-game animations.
Maintain consistency of style, pacing, and quality across multiple game titles.
Iterate quickly based on internal feedback and player testing results.
Required Qualifications:
Proven professional experience in 2D animation for games, preferably slots, casino, or casual mobile titles.
Strong portfolio demonstrating SPINE animation and rigging skills.
Solid understanding of animation principles (timing, easing, anticipation, follow-through, etc.).
Ability to work efficiently in a fast-paced, deadline-driven environment.
Excellent communication and teamwork skills.
Preferred Qualifications:
Experience with social casino mechanics and visual design trends.
Knowledge of VFX creation for casino games (particle effects, glow, sparkles, coin bursts, etc.).
Familiarity with asset optimization for mobile performance.
Basic scripting knowledge for animation triggers and sequences.
How to Apply:
Online portfolio is mandatory for screening. Candidates may upload portfolio in a blog/free website and include the link in the CV.

How to Apply:
Send your latest CV to careersindia@rubyseven.com

Casino Coordinator

The Casino Coordinator is responsible for the configuration, testing, deployment, and
tracking of online casino game content across multiple platforms and regulated
jurisdictions. This role works closely with the Director of Casino, internal teams, third-
party gaming providers, and Compliance to ensure new and existing casino games are
properly configured, tested, approved, and launched on schedule.
The ideal candidate is detail-oriented, highly organized, and comfortable managing
multiple priorities in a fast-paced online gaming environment.
Key Responsibilities
Game Configuration & Deployment
 Coordinate the setup and launch of casino games from new and existing content
providers.
 Request and manage game codes from Playtech, EveryMatrix, and other gaming
vendors.
 Configure games in Appchanger, Playtech IMS, and other applicable systems for
desktop and mobile platforms across supported jurisdictions.
 Identify, troubleshoot, and escalate configuration issues or deployment delays to
the Director of Casino.
Quality Assurance & Content Management
 Perform functional QA testing of deployed games across supported platforms
and jurisdictions.
 Maintain an accurate game inventory in SharePoint, tracking configuration,
testing, regulatory approvals, deployment status, and outstanding issues.
 Coordinate with internal teams and external providers to resolve game-related
issues and support timely releases.
Compliance & Operational Coordination
 Work with Compliance teams to coordinate regulatory submissions and ensure
required approvals are obtained before deployment.

 Support third-party gaming providers and internal Product, Engineering, QA, and
Casino Operations teams during integrations and game launches.
 Participate in vendor integration meetings, communicate game readiness, and
provide regular status updates to the Director of Casino.
 Perform additional responsibilities as assigned by the Director of Casino.
Qualifications & Skills Required
 Strong organizational skills, attention to detail, and ability to manage multiple
concurrent activities.
 Excellent written and verbal communication skills.
 Ability to work independently, follow established processes, and proactively
identify and escalate issues.
 Proficiency with spreadsheets, web-based administrative tools, and tracking
systems.
 Ability to collaborate effectively with internal teams and external partners.
 Fluent in written and spoken English, with the ability to confidently participate in
meetings, communicate with international stakeholders, and provide clear written
updates.
Preferred
 Experience in online casino operations, iGaming, gaming content management,
or a related field.
 Familiarity with Playtech IMS, Appchanger, EveryMatrix, or similar gaming
platforms.
 Understanding of regulated gaming environments and jurisdiction-specific
approval processes.
 Experience with functional QA testing, third-party game integrations, and
SharePoint.

How to Apply:

o Send the CV to careersindia@rubyseven.com