INFOPARK

SEO Executive cum Performance Marketer

SEO Executive cum Performance MarketerCompany: MarketBytes WebWorks Private Limited
Location: Infopark, Cherthala, Kerala
Job Type: Full-Time
Openings: 1
Experience: Minimum 1 Year

Job DescriptionMarketBytes WebWorks Private Limited is looking for an experienced and results-driven SEO Executive cum Performance Marketer to manage organic search optimization and paid advertising campaigns across multiple digital platforms.

The ideal candidate should have practical experience in SEO, Google Ads, Meta Ads, website optimization, and digital campaign performance analysis. The candidate will be responsible for improving website visibility, increasing targeted traffic, generating quality leads, and optimizing marketing campaigns to achieve measurable business objectives.

Strong analytical skills, attention to detail, and effective communication are essential for collaborating with internal teams and clients.
Key Responsibilities1. Search Engine Optimization (SEO)
Conduct keyword research, competitor analysis, and search intent analysis to identify ranking and traffic opportunities.
Implement on-page SEO, including meta titles, meta descriptions, heading structure, URL optimization, internal linking, and image optimization.
Conduct technical SEO audits to identify and resolve crawling, indexing, website performance, and other technical issues.
Develop and implement off-page SEO strategies, including backlink analysis and quality link-building activities.
Plan and optimize website content, landing pages, and blog articles to improve organic visibility and keyword rankings.
Monitor website performance, keyword rankings, organic traffic, and conversions using Google Search Console, Google Analytics 4 (GA4), and other SEO tools.
Optimize local search visibility, including Google Business Profile management and local SEO strategies.
Identify opportunities to improve visibility across AI-powered search platforms and AI-generated search results.
Develop internal linking strategies and content plans to strengthen topical relevance and website authority.
Prepare regular SEO reports with performance insights, identified issues, and actionable recommendations.
2. Performance Marketing
Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant platforms.
Monitor campaign performance and optimize budgets, bidding strategies, audience targeting, ad creatives, and landing pages.
Conduct A/B testing of ad creatives, copy, audience segments, and landing pages to improve campaign results.
Set up and monitor conversion tracking, remarketing campaigns, and audience segmentation.
Analyze key advertising metrics, including CPC, CPM, CTR, CPA, conversion rate, and ROAS.
Manage advertising budgets efficiently to achieve campaign objectives, lead generation targets, and sales goals.
Identify underperforming campaigns and implement data-driven optimization strategies.
Analyze competitor advertising activities and identify new opportunities for campaign improvement.
Coordinate with creative and content teams to develop effective ad copies, creatives, and landing page content.
Prepare performance reports and communicate campaign results, insights, and recommendations to management and clients.
3. Analytics, Tracking, and Reporting
Monitor SEO and paid advertising performance using relevant analytics and reporting tools.
Implement and validate conversion tracking using Google Tag Manager, GA4, and advertising platform tracking tools.
Analyze user behavior, website traffic, lead generation performance, and conversion funnels.
Identify opportunities to improve website engagement, landing page performance, and conversion rates.
Maintain regular performance reports and recommend improvements based on data analysis.
4. Team Coordination and Client Communication
Coordinate with designers, developers, and other marketing team members to execute digital marketing strategies.
Communicate campaign progress, performance updates, challenges, and action plans clearly to management and clients.
Manage assigned projects, prioritize tasks, and ensure timely completion of deliverables.
Stay updated on search engine algorithm changes, advertising platform updates, industry trends, and digital marketing best practices.
Key Requirements
Minimum 1 year of experience in SEO, performance marketing, or digital marketing.
Hands-on experience in keyword research, on-page SEO, technical SEO, off-page SEO, and competitor analysis.
Practical knowledge of Google Ads and Meta Ads Manager.
Familiarity with Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Understanding of conversion tracking, remarketing, audience targeting, and campaign optimization.
Knowledge of SEO metrics, paid advertising KPIs, website analytics, and conversion rate optimization.
Strong analytical, problem-solving, and communication skills.
Ability to manage multiple projects and work effectively within a team.
Good written communication skills for preparing reports, campaign updates, and client communications.
Ability to analyze performance data and translate insights into actionable marketing strategies.
Preferred Skills
Experience managing SEO and paid advertising campaigns for multiple clients or industries.
Knowledge of local SEO, Google Business Profile optimization, and lead generation strategies.
Familiarity with landing page optimization, sales funnels, and conversion rate optimization.
Understanding of AI search optimization, entity SEO, semantic SEO, and Generative Engine Optimization (GEO).
Experience with SEO and competitor research tools such as Ahrefs, Semrush, or similar platforms.
What We Are Looking ForWe are looking for a proactive and performance-oriented professional who can manage both organic search growth and paid advertising campaigns. The ideal candidate should be comfortable analyzing data, identifying opportunities, solving marketing challenges, and implementing strategies that improve website visibility, generate qualified leads, and contribute to business growth.

Candidates should have a willingness to learn, take ownership of assigned projects, and collaborate effectively with team members and clients.
How to ApplyInterested candidates can send their updated resume and portfolio to:

Email: hr@marketbytes.net

Subject Line: Application for SEO Executive cum Performance Marketer

Join MarketBytes WebWorks Private Limited and contribute to digital growth through strategic SEO, performance marketing, and data-driven optimization.

Full Stack Developer Intern

Full Stack Developer Intern

Company:MarketBytes WebWorks Pvt Ltd
Location:InfoPark, Cherthala, Kerala
Experience:Freshers / Graduates / Career Beginners
Employment Type:Full-Time Internship
Internship Duration:6 Months

1. About the Company

MarketBytes WebWorks Pvt Ltd is a growing technology and digital solutions company specializing in web development, branding, digital marketing, and custom software solutions.

We focus on delivering innovative, user-friendly, and performance-driven digital products for businesses across various industries. Our development team works on real-time projects using modern technologies and development practices.

2. Internship Overview

We are looking for enthusiastic, passionate, and motivated individuals for the position of **Full Stack Developer Intern**.

This internship is designed for graduates, freshers, and individuals who are interested in building a career in the IT and software development industry.

Candidates do not need extensive technical knowledge or previous professional experience. We provide a structured learning and practical development environment where interns will gradually learn frontend development, backend development, database management, and server-side technologies.

The internship focuses on learning through practical implementation, building real-world applications, and contributing to live client projects under the guidance of our development team.

3. Technologies & Technical Skills You Will Learn

During the internship, candidates will gain practical experience with the following technologies:

A. Frontend Development
- HTML5
- CSS3
- JavaScript (ES6+)
- React.js
- Next.js
- Tailwind CSS
- Responsive Web Design
- API Integration

B. Backend Development
- Python Programming
- Django
- Django REST Framework (DRF)
- FastAPI
- RESTful API Development
- Authentication & Authorization
- Backend Architecture

C. Database Management
- MySQL
- Database Design
- CRUD Operations
- Database Relationships
- Query Optimization Basics

D. Version Control & Development Tools
- Git
- GitHub
- Postman
- VS Code
- API Testing and Debugging
- AI-assisted Development Tools

E. Server-Side & Deployment Technologies
- Linux Fundamentals
- Docker
- Nginx
- Vercel
- Application Deployment
- Server Configuration
- Domain and Hosting Management
- Basic Production Deployment and Maintenance

4. Key Responsibilities

- Learn and implement frontend development concepts.
- Develop responsive websites and web applications.
- Build reusable components using React.js and Next.js.
- Develop backend applications and REST APIs using Python frameworks.
- Work with databases and perform CRUD operations.
- Integrate frontend applications with backend APIs.
- Use Git and GitHub for version control and collaboration.
- Learn application deployment and server management.
- Debug issues and improve application performance.
- Work on real-time client projects.
- Collaborate with developers, designers, and other team members.
- Maintain clean, readable, and organized code.

5. Training & Learning Approach

The internship follows a structured, practical learning approach:

Phase 1 – Fundamentals**
- Programming fundamentals
- HTML, CSS, and JavaScript
- Basic problem-solving and logical thinking

Phase 2 – Frontend Development**
- React.js fundamentals
- Component-based development
- Next.js
- Responsive UI development
- API integration

Phase 3 – Backend Development**
- Python programming
- Django and Django REST Framework
- FastAPI
- Database management
- Authentication and API development

Phase 4 – Real-Time Project Development**
- Full-stack application development
- Git and GitHub workflows
- Docker and Nginx fundamentals
- Deployment using Vercel and server environments
- Real-time project implementation

6. Who Can Apply?

This internship is suitable for:

- Recent graduates from any degree background.
- Freshers interested in starting a career in IT.
- Candidates who want to transition into the software development industry.
- Individuals interested in learning programming and web development.
- Candidates with basic computer knowledge and a strong willingness to learn.

No prior professional development experience is required.**

Candidates with basic knowledge of programming, personal projects, or an interest in technology will have an added advantage.

7. Requirements

- Basic computer knowledge.
- Interest in software development and technology.
- Willingness to learn new programming languages and frameworks.
- Good problem-solving and logical-thinking skills.
- Ability to work independently and in a team.
- Good communication skills.
- Personal laptop is mandatory.

8. What We Offer

- Structured technical learning and practical exposure.
- Hands-on experience with real-time client projects.
- Mentorship and technical guidance from experienced developers.
- Exposure to modern development tools and technologies.
- Experience working with professional development workflows.
- Opportunity to develop full-stack applications.
- Opportunity to grow into a professional software developer.

Digital Marketing Intern

Job Title: Digital Marketing Intern (Unpaid)
Company: MarketBytes WebWorks Private Limited
Location: Infopark, Cherthala
Job Type: Unpaid Internship
Duration: 6 Months
Stipend: Based on Skill & Performance

MarketBytes WebWorks Pvt Ltd is a performance-driven digital marketing agency delivering SEO, paid advertising, social media marketing, branding, and web strategy solutions. We work with diverse clients across industries, focusing on measurable growth and ROI-oriented execution.

We are looking for a proactive and enthusiastic Digital Marketing Intern who wants hands-on exposure to real client projects in a fast-paced agency environment.

1) Key Responsibilities:
* Assist in managing multiple client accounts
* Support SEO activities (keyword research, on-page optimization, content updates)
* Assist in Meta Ads & Google Ads campaign setup and monitoring
* Create, schedule, and optimize social media content
* Support blog writing, ad copy creation, and website content updates
* Conduct competitor research and digital audits
* Track campaign performance and prepare reports
* Support lead generation and outreach activities
* Coordinate with design and content teams for campaign execution

2) Skills & Requirements
* Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
* Basic understanding of SEO, Social Media Marketing, and Paid Advertising
* Familiarity with Meta Ads Manager and Google Analytics is an advantage
* Strong communication and copywriting skills
* Analytical mindset with attention to detail
* Ability to manage multiple tasks in an agency environment
* Basic knowledge of Canva or creative tools is a plus

3) What You Will Gain
* Hands-on experience in managing real client campaigns
* Exposure to performance marketing and ROI-driven strategies
* Practical knowledge of SEO, PPC, and social media marketing
* Experience in reporting, analytics, and client coordination
* Opportunity for a full-time role based on performance

Laptop is mandatory. The company does not provide systems or devices. Candidates must bring their own laptop for work.