INFOPARK

Paid Ads Internship

Role Overview:
We are looking for a motivated and detail-oriented Paid Ads Intern to support our digital marketing team in managing and optimizing paid advertising campaigns across platforms like Google, Meta, and LinkedIn. This is a great opportunity to gain hands-on experience in performance marketing and campaign management.

Responsibilities:
Assist in setting up and monitoring PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads
Support keyword research, audience targeting, and campaign structuring
Help track and analyze campaign performance using tools like Google Analytics
Assist in optimizing campaigns based on performance metrics such as CTR, CPC, and conversions
Support A/B testing of ad creatives, copies, and audiences
Help prepare weekly and monthly performance reports
Conduct competitor analysis and market research for campaign planning
Work closely with team members to achieve campaign goals

Qualifications:
Basic understanding of digital marketing concepts (PPC, SEM, SMM)
Familiarity with tools like Google Ads, Meta Ads Manager, or Google Analytics is a plus
Strong analytical and problem-solving skills
Good communication and organizational skills
Eagerness to learn and grow in the digital marketing field
Ability to work in a fast-paced environment
Team player with a proactive attitude

AI Developer

Job Summary
We are looking for an AI Developer with 3+ years of experience in designing, developing, and deploying AI/ML solutions. The candidate should have hands-on experience with Machine Learning, Generative AI, Large Language Models (LLMs), and AI application development.

Key Responsibilities
Develop and deploy AI/ML models and applications.
Build AI-powered chatbots and automation solutions.
Work with LLMs, prompt engineering, and RAG frameworks.
Integrate AI solutions with APIs and business applications.
Optimize model performance and ensure scalability.
Collaborate with cross-functional teams to deliver AI-driven solutions.

Required Skills
Strong proficiency in Python.
Experience with TensorFlow, PyTorch, or Scikit-learn.
Hands-on experience with Generative AI, OpenAI APIs, and LLMs.
Knowledge of NLP, Deep Learning concepts, and LORA unsupervised learning
Experience in LLM fine tuning and LLM quantization.
Familiarity with LangChain, vector databases, guardrails, huggingface and Git integration
Familiarity with LLM implementation in cloud platforms (AWS/Azure/GCP).
Experience with REST APIs, Git, and Docker.

Qualifications
Bachelor's degree in Computer Science, AI, Data Science, or a related field.
3+ years of relevant experience in AI/ML development.

Preferred
Experience with chatbot development and RAG-based applications.
AI/ML certifications are an added advantage.

Junior SEO Analyst

Job Summary
We are looking for a motivated and detail-oriented Junior SEO Analyst to join our digital marketing team. The ideal candidate should have a basic understanding of Search Engine Optimization (SEO) and be eager to learn and implement on-page, technical, and off-page SEO strategies. This role offers an excellent opportunity to work on real-world SEO projects and grow your career in digital marketing.
Key Responsibilities
● Conduct keyword research and identify relevant keyword opportunities.
● Optimize website pages, including meta titles, meta descriptions, headings, URLs, and content.
● Perform on-page SEO tasks such as internal linking, image optimization, and schema implementation.
● Conduct basic technical SEO audits and resolve crawl, indexing, and website performance issues.
● Monitor website performance using Google Analytics and Google Search Console.
● Track keyword rankings, organic traffic, and SEO performance.
● Assist in creating and optimizing SEO-friendly content for blogs, landing pages, and service pages.
● Support local SEO initiatives, including Google Business Profile optimization.
● Perform competitor analysis and identify SEO opportunities.
● Implement SEO recommendations and maintain website best practices.
● Prepare monthly SEO reports and assist senior team members in achieving project goals.
● Stay updated with the latest SEO trends, Google algorithm updates, and AI search optimization practices.

Required Skills & Qualifications
● Bachelor& degree in Marketing, Computer Science, Business, or a related field.
● Basic understanding of On-Page, Off-Page, and Technical SEO.
● Knowledge of keyword research and search intent.
● Familiarity with Google Analytics and Google Search Console.
● Basic understanding of HTML and website structure is an added advantage.
● Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar tools is

preferred.
● Strong analytical, problem-solving, and communication skills.
● Proficiency in Microsoft Excel or Google Sheets.
● Ability to work independently as well as collaboratively in a team environment.

Experience
1–2 years of experience in SEO or Digital Marketing. Freshers with relevant internship
experience and strong SEO knowledge may also be considered.

Why Join Us?

At Planet Media, you’ll have the opportunity to work with a growing digital marketing team and build your expertise while contributing to real client success.

What you’ll gain:
Mentorship from Experienced Professionals: Work closely with an experienced SEO Team Lead who will guide you in refining your technical skills, solving complex SEO challenges, and adopting industry best practices.
Career Growth Opportunities: Take on increasing responsibilities as you grow, with opportunities to independently manage client accounts and progress within the company.
Exposure to Diverse Client Projects: Work on SEO campaigns for Australian, Indian, and international clients across a variety of industries, gaining valuable hands-on experience.
Access to Industry-Standard Tools: Learn and work with leading SEO and digital marketing platforms such as Google Analytics, Google Search Console, Ahrefs, Semrush, and other industry tools.
Continuous Learning: Stay ahead of the industry through exposure to the latest Google algorithm updates, AI-driven search optimisation, and evolving SEO strategies.
Collaborative Work Environment: Be part of a supportive team that values knowledge sharing, innovation, and continuous improvement.
Performance-Based Growth: Your contributions will be recognised through increased responsibilities, career advancement opportunities, and performance-based salary reviews.
Build a Strong Professional Portfolio: Work on a wide range of SEO projects, helping you strengthen your expertise and accelerate your career in digital marketing.