INFOPARK

CRM Operations Coordinator – Online Gaming

CRM Operations Coordinator – Online Gaming

We are looking for a CRM Operations Coordinator to support the execution and optimization of promotional campaigns, audience segmentation, lifecycle management, and casino content operations across our Betly Casino and Sportsbook brands.The role will be responsible for building, testing, deploying, and monitoring CRM campaigns, as well as identifying audience and promotional opportunities that drive player engagement, loyalty, and incremental value. In addition, the role will serve as an executional point of contact for casino content configuration, including the integration and deployment of new games across platforms and jurisdictions.The ideal candidate will be highly organized, analytical, detail-oriented, and comfortable working in a fast-paced online gaming environment while coordinating with Marketing, Acquisition, Compliance, Casino, and external partners.

Responsibilities: CRM & Campaign Operations
- Develop strong working knowledge of CRM, bonusing, audience-building, segmentation, and lifecycle management tools, and leverage these tools to support promotional effectiveness and profitability.
Build and manage audience segments, lifecycle journeys, automations, and A/B tests; routinely monitor performance and optimize campaigns for efficiency and engagement.
-Build, test, schedule, deploy, and analyze promotional campaigns, boosts, loyalty offers, and other player engagement initiatives.
-Monitor player activity, value, preferences, and lifecycle segments to identify changes in audience composition, segment growth, migration, and engagement opportunities.
-Provide actionable insights and performance observations to leadership to support CRM and promotional planning.
-Partner with Marketing and other relevant teams to understand player behavior across channels and identify opportunities to deliver more relevant, cohesive, and personalized content and offers.
-Coordinate the scheduling, testing, deployment, and performance analysis of outbound communications, including Rich -Inbox, SMS, email, and mobile push notifications.
-Collaborate with the Acquisition team to identify opportunities to leverage lookalike audiences, optimize customer journeys, and improve conversion and retention.
-Ensure all CRM campaigns and communications comply with applicable regulatory requirements, internal policies, and established governance standards.
-Follow quality-control processes to ensure the accuracy, integrity, confidentiality, and validity of player data, campaign configurations, and promotional offers.

Qualifications & Experience:
-2+ years of experience in CRM, marketing operations, campaign operations, or a related role; experience in online gaming, iGaming, sportsbook, or online casino is preferred.
-1+ year of experience working with marketing analytics, customer segmentation, campaign performance analysis, or a related area.
-Experience working with CRM, marketing automation, audience segmentation, campaign management, or similar platforms.
-Strong analytical skills, with the ability to interpret gaming, customer, and campaign data and translate insights into practical business actions.
-Ability to collect, organize, analyze, and present business performance metrics to management and other stakeholders.
-Strong project management, coordination, and organizational skills, with excellent attention to detail.
-Ability to manage multiple priorities and adapt quickly in a fast-paced and changing environment.
-Working knowledge of the online sportsbook and iCasino industry, including player journeys, wager types, user flows, casino products, and applicable gaming concepts.
-Familiarity with a range of casino games and their basic rules and mechanics.
-Strong written and verbal communication skills, with the ability to coordinate effectively with internal teams, vendors, and external partners.

Role Requirements:
-Ability to participate in integration and vendor calls, which are typically scheduled before 12:00 PM EST.
-Ability to maintain a minimum of 3 hours of working-time overlap with the Director of Casino.
-Comfortable working in a remote environment and collaborating with teams across different time zones.
-Strong attention to detail, particularly when working with campaign configurations, game launches, player data, and regulatory requirements.

 
How to Apply:

Send your latest CV to careersindia@rubyseven.com

User Acquisition Specialist

About the Role
We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities
1. Technical & Execution
• Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations.
2. Analytical & Reporting
• Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.
3. Strategic
• Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
• Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
• Contribute to budget allocation, forecasting, and scaling strategies.
• Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.
4. Creative
• Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.
5. Collaboration & Operations
• Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
• Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications
• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills.
• Entrepreneurial mindset with a high sense of ownership and accountability.

How to Apply:
Send your latest CV to careersindia@rubyseven.com