INFOPARK

Full Stack Developer

Job Title : Full Stack Developer
Company : Global Surf IT Pvt Ltd.
Location : Infopark, Kochi
Experience : 4 years

Job Summary

We are looking for a Full Stack Developer (Next.js + NestJS) for our business domains, who will be responsible for building a secure, cloud-based internal business platform that will grow over time to support multiple areas of the organization, starting with core HR functions and expanding into other business modules. We're looking for a Full Stack Developer to help design and build this platform from the ground up, with strong ownership across both frontend and backend. This is a foundational role: early decisions around architecture, data design, and security will shape the platform as it grows.

Job Responsibilities

Build and maintain a modern web frontend that consumes backend APIs.
Design and build a backend service layer using a modular, well-structured architecture that can scale as new features are added.
Design and evolve a relational database schema that supports secure, isolated access to data.
Implement authentication and authorization, including role-based access control and multi-factor authentication.
Build out shared core services used across the platform: user management, notifications, audit logging, file storage, and search.
Apply security best practices throughout: input validation, rate limiting, encryption of sensitive data, and secure API design.
Work within a structured codebase alongside deployment and monitoring practices suited for a cloud environment.
Collaborate on sprint planning and help turn a phased roadmap into shippable increments.

Requirements And Qualifications

Strong experience with modern frontend frameworks and Node.js-based backend frameworks.
Proficiency in TypeScript with experience working in strict, type-safe codebases.
Hands-on experience with relational databases (PostgreSQL or similar) and modern ORMs.
Strong understanding of REST API design, request validation, secure-by-default backend development, role-based access control (RBAC), secure data isolation, and token-based authentication/authorization flows.
Experience integrating enterprise identity and authentication providers.
Familiarity with cloud platform services, including compute, storage, caching, and monitoring.
Experience with modern CSS frameworks and component libraries. Experience building or contributing to internal business platforms, HR systems, multi-module SaaS products, and multi-tenant application architectures.
Knowledge of data privacy, security, and compliance best practices.
Experience with CI/CD pipelines, automated dependency scanning, and modern DevOps practices.
Prior experience leading the technical development of a greenfield project is highly desirable.

Content Writer

We are looking for a skilled Content Writer to create high-quality, engaging, and well-researched content including website pages, blogs, articles, case studies, brand stories, brochures, and reports for diverse industries and audiences.

Key Responsibilities

*Create and edit high-quality long-form and website content.
*Research industries, businesses, competitors, and target audiences.
*Adapt content tone and style to different brands and audiences.
*Apply SEO content practices, including search intent, keywords, content structure, and internal linking.
*Proofread content for accuracy, originality, grammar, and consistency.
*Work with internal teams and incorporate feedback within deadlines.
*Use AI writing, research, and SEO tools effectively while ensuring human-edited, original content.
*Stay updated with content, SEO, and digital publishing trends.

Requirements

*3–4 years of professional content writing experience.
*Strong portfolio covering website content, blogs, articles, case studies, and long-form content.
*Excellent written English, grammar, research, editing, and storytelling skills.
*Good understanding of SEO, keyword research, search intent, and content structure.
*Familiarity with AI writing/research tools and SEO tools.
*Experience in digital marketing, advertising, media, publishing, branding, or agency environments is preferred.
*Experience in technology, business, real estate, construction, or architecture is an advantage.
*Degree in English, Journalism, Communications, Literature, Marketing, or a related field.
*Strong attention to detail, originality, communication, and time management.
*Relevant writing portfolio is mandatory.

Graphic Designer

JOB DESCRIPTION

Job Title : Graphic Designer
Company : Global Surf IT Pvt Ltd.
Location : Infopark , Kochi
Experience : 3- 5 years

Job Summary

We are looking for a creative and detail-oriented Graphic Designer to join under the business
domain Global Surf Digital Media LLC (https://www.globalsurf.ae/) .The ideal candidate should have strong expertise in digital design, branding, social media creatives, and marketing collaterals with a modern design approach and strong visual storytelling skills. Experience in designing brochures, company profiles, presentations, and brand materials for architecture, real estate, construction, or related industries will be highly preferred. The role also requires awareness of AI-powered creative workflows and the ability to leverage emerging AI tools to enhance design efficiency, ideation, and content production.

Job Responsibilities
• Design engaging creatives for social media, digital campaigns, websites, advertisements, and
branding projects.
• Create brochures, company profiles, presentations, pitch decks, catalogs, and other marketing
collaterals.
• Develop brand identities including logos, typography, color palettes, and visual guidelines.
• Utilize AI-powered design tools and creative platforms to improve workflow efficiency, generate
concepts, and enhance visual output.
• Ensure consistency in visual communication across all digital platforms and brand touchpoints.
• Stay updated with the latest design trends, AI-driven creative technologies, social media formats.
• Manage multiple projects while maintaining high-quality design standards and meeting deadlines.
• Contribute innovative ideas and creative concepts that enhance audience engagement and brand
visibility.

Required Skills & Qualifications
• 3–5 years of experience in graphic design, preferably in a digital marketing or creative agency
environment.
• Strong experience in creating brochures, company profiles, presentations, and branding
materials.
• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
• Basic knowledge of After Effects or motion graphics is an added advantage.
• Strong Knowledge of AI-based creative tools.
• Strong understanding of typography, color theory, layout, composition, and visual hierarchy.
• Ability to create clean, modern, and conversion-focused designs.
• Strong attention to detail, creativity, and visual storytelling skills.
• Good communication and collaboration skills with the ability to work in a fast-paced environment.
• A strong portfolio showcasing branding, brochures, digital creatives, and campaign designs

Performance Marketing Executive

Job Title: Performance Marketing Executive
Company: Global Surf Digital Media
Location: Infopark, Kochi
Experience: 2–3 years

Job Responsibilities
1. Campaign Build & Management
• Build, launch, and manage paid campaigns across Google Ads (Search, Performance
Max, Shopping, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads,
in line with the account strategy set by the Digital Strategist.
• B2B lead generation: structure campaigns for qualified enquiries — LinkedIn Lead Gen
Forms, company and job-title targeting, Google Search on buyer-intent terms, and leadform quality controls.
• Retail / e-commerce: manage Google Merchant Center product feeds, Shopping and
Performance Max campaigns, Meta catalogue and Advantage+ Shopping campaigns,
and remarketing to cart and product viewers
• Run pre-launch QA on every campaign — tracking, URLs, targeting, budgets, and
creative approvals — before anything goes live.
2. Optimization & Testing
• Optimize campaigns weekly: bidding strategies, audiences, negative keywords, searchterm reviews, placements, and budget reallocation across campaigns and platforms.
• Plan and run structured A/B tests on creative, copy, audiences, and landing pages, and
document what was tested, the result, and the decision taken.
• Maintain a weekly optimization log per account, so every change is traceable to a
reason and an outcome.
• Turn performance data into creative briefs for the Creative Studio — which hooks,
formats, and messages are winning, and what to produce next.
3. Tracking & Measurement
• Set up and maintain conversion tracking using Google Tag Manager and GA4, including
Meta Conversions API, Google Enhanced Conversions, LinkedIn Insight Tag, and Consent
Mode.
• Verify that every conversion is firing correctly at launch and after any website change,
and flag tracking gaps to the Digital Strategist and Development team immediately.
• For B2B accounts, support the flow of lead data back to client CRMs and offline
conversion imports, so campaigns optimize toward qualified leads, not form fills.
4. Budget Planning & Pacing
• Prepare media plans, budget splits, and forecast scenarios for the Digital Strategist to
review and present to clients.
• Monitor daily spend and pacing against approved budgets, and flag over- or underdelivery early.
5. Reporting
• Deliver weekly execution updates (work completed, issues, next steps) and monthly
performance reports per GS Digital's reporting standards, using platform data, GA4, and
Looker Studio / Zoho Analytics.
• Report on business outcomes — cost per qualified lead, ROAS, CPA, revenue — and
keep vanity metrics (impressions, clicks, raw CTR) in context.
• Support the Digital Strategist in client performance reviews with clear, accurate analysis
and recommendations
6. AI-Assisted Delivery
• Use platform automation (Performance Max, Advantage+, smart bidding) with judgment
— knowing when to rely on it and when to constrain it.
• Adopt and maintain agency AI workflow standards for research, ad copy drafting,
analysis, and reporting as they evolve, and log AI tool usage against client deliverables
as required by delivery protocols.
Required Skills & Qualifications
• 2–3 years of hands-on paid media experience, agency-side preferred, managing live
budgets across multiple client accounts.
• Proven hands-on experience with Google Ads and Meta Ads Manager; working
experience with LinkedIn Campaign Manager.
• Experience running both lead-generation and e-commerce campaigns, including Google
Merchant Center, Shopping / Performance Max, and Meta catalogue campaigns.
• Strong working knowledge of Google Tag Manager and GA4, and familiarity with Meta
Conversions API and Enhanced Conversions.
• Strong analytical skills — comfortable with spreadsheets, campaign data, and drawing
clear conclusions from them.
• Excellent written English — this role produces client-facing reports and updates for GCC
clients.
• Comfortable working with technical, industrial, and built-environment sectors
(construction, engineering, manufacturing, real estate); prior exposure is an advantage,
not a prerequisite.
• Bachelor’s degree in marketing, Business, or a related field, or equivalent demonstrated
experience

Social Media Coordinator

Job Summary :

We are looking for a Social Media Coordinator under the business domain Global Surf Digital
Media LLC (https ://www.globalsurf.ae/) to support the social media team in planning,
executing, and monitoring day-to-day activities for brands. This is a hands-on role
focused on coordination, scheduling, content support, and reporting to ensure smooth
execution across platforms.

Job Responsibilities:

• Execute the social media content calendar for multiple brands in a timely manner.
• Schedule and publish posts across platforms like Instagram, Facebook, LinkedIn, TikTok,
and others, using social media scheduling and analytics tools (e.g., Meta tools and thirdparty schedulers).
• Collaborate closely with design and marketing teams for content execution.
• Collect and organize performance data (reach, engagement, followers, clicks, etc.) and
prepare simple weekly/monthly reports.
• Research trends, competitor activity, and new content ideas relevant to each brand.
• Coordinate internal approvals and ensure posts go live as per plan and deadlines.
• Support real-time posting and content needs as they arise.
• Proactively share relevant trends, content ideas, viral content, and cultural moments with
the team
Required Skills & Qualifications :
•
• Strong understanding of major social platforms (Instagram, Facebook, LinkedIn,
TikTok, YouTube, Snapchat) and how content performs on each.
• Strong communication skills, with high attention to detail in scheduling and post
checks.
• Comfortable working with content calendars, Excel/Sheets, and basic reporting.
1–2 years of experience in social media or digital marketing, with prior experience
working in a digital marketing agency (mandatory).
• Strong coordination skills and ability to work closely with cross-functional teams.
• Positive attitude and willingness to learn.
• High attention to detail, especially in publishing, tagging, and copy.
• Strong organizational skills and follow-through.
• A genuine passion for social media and culture.
• Foundational AI literacy, including experience with generative AI tools, and a proactive
mindset to experiment with new technologies.
• Familiarity with social media management and scheduling platform
• A solution-oriented mindset with a smart and practical approach to work.
• Proficiency in Microsoft Excel, PowerPoint, and Canva.
• Skills in video recording and quick editing using in-built platform features to create fun
internal videos and update Stories on brand accounts.

Marketing Manager

Job Summary:
We are looking for a Marketing Manager under the business domain Global Surf Digital
(https://www.globalsurf.ae/) to own the on-time, quality delivery of all marketing retainers—social
media, SEO/GEO, paid campaigns and content—from the Kochi office, and to lead the execution
teams that deliver them.
GS Digital serves B2B clients, mainly in construction, engineering, industrial, manufacturing and real
estate development, with selected luxury retail and education clients. Our client-facing and strategy
team is based in Dubai, while our creative, execution and development teams are in Kochi. Strategy
is set by our strategists in Dubai; this role makes sure that strategy is delivered on schedule, to brief,
and without anything falling between teams.
Team : Leads 5–6 people—Performance Executive, Social Media Executive, Social Copywriter(s) and
Content Writers—and coordinates delivery with the SEO/GEO Team Lead.
Job Responsibilities:
1. Delivery and Timelines
• Own the end-to-end timeline for marketing deliverables across copy, design, video and
publishing.
• Review the late and at-risk list daily in our project management system (GS Blueprint) and act
on exceptions.
• Chair the weekly Delivery Review: status, priorities and clashes.
2. Paid Campaign Execution
• Lead day-to-day paid campaign execution through the Performance Executive.
• Run launch checklists, budget pacing and tracking checks; catch errors before they go live.
• Campaign strategy, budgets and targeting are set by the Digital Strategist; this role ensures
they are executed correctly.
3. Content and Writers
• Manage social copywriters and content writers (blogs, articles, FAQs, website copy, case
studies).
Page 3
• Balance workload across social, SEO and project content. Ensure content quality through
writer checklists, weekly sample reviews and revision-rate tracking; content is approved by the
brief owner (Social Media Strategist or Social Media Manager for social, SEO/GEO Team Lead
for SEO content, Project Manager for website copy).
• Briefs come directly from the strategists and the SEO/GEO Lead; this role allocates and
schedules the work.
4. Social Media Publishing
• Manage the Social Media Executive who schedules and publishes posts.
• Ensure only client-approved posts go live, on schedule, with zero publishing errors.
5. SEO/GEO Delivery
• Track delivery of SEO/GEO work through the SEO/GEO Team Lead: deadlines, capacity and
content needs.
• SEO/GEO strategy remains with the SEO/GEO Team Lead.
6. Capacity and Priorities
• Build a monthly capacity plan across writers, SEO, paid and social design (agreed with the
Creative Studio Lead).
• Flag hiring needs early with workload data.
7. Cross-Team Requests
• Raise development requests (campaign landing pages, tracking, fixes) with the Development
team, and campaign design requests (landing page design, ad creatives) with the Creative
Studio, through GS Blueprint with brief and deadline.
• Standard notice: 2 working days unless urgent. Agree priority with the Project Manager when
requests clash with project work; escalate to the Digital Account Director if unresolved.
8. Systems and Reporting
• Ensure every job is logged in GS Blueprint with a current status; no side requests.
• Send a monthly delivery report to the Digital Account Director: on-time rate, revisions,
capacity, risks and hiring needs.
• Hold monthly one-to-ones with each direct report.
Page 4
Required Skills & Qualifications :
Must Have
• 6–8 years in a digital marketing agency, including at least 2 years leading a team.
• Hands-on performance marketing experience (Google Ads, Meta Ads, LinkedIn Ads): campaign
setup, budget pacing, conversion tracking.
• Experience running social media and content operations across multiple clients at once.
• Working knowledge of SEO deliverables and workflows.
• Strong process discipline with project or task-management tools; comfortable enforcing a
single system of record.
• Clear written and spoken English for daily coordination with a Dubai team.
Nice to Have
• Experience with B2B clients, especially construction, engineering, industrial or real estate.
• Experience working with a client-facing team in another country (onshore/offshore model).
• Familiarity with GA4, Google Tag Manager and Looker Studio.
• Use of AI tools to speed up content and reporting workflows