Social Media Manager
Job Summary:
Plan, build and implement personal branding programs for the executive leadership. On this role, you will work directly with the C-level in driving their personal branding across online and offline channels.
Primary Responsibilities:
Brand Strategy:
Collaborate directly with C-Level executives to define their unique value proposition, tone of voice, and long-term branding goals.
Content Creation:
Write high-quality thought leadership articles, LinkedIn posts, Twitter threads, newsletter drafts, and keynote speeches.
Ideation & Research:
Conduct regular sync sessions with the executive to extract real-world insights, ideas, and opinions, turning rough thoughts into polished, engaging content.
Digital Profile Management:
Optimize and maintain cohesive, high-impact profiles across professional platforms.
Community Engagement:
Manage daily online interactions, including responding to comments, engaging with industry peers, and fostering meaningful conversations to organically grow the audience.
PR & Media Relations:
Identify and pitch opportunities for media placements, podcast interviews, and keynote speaking engagements at industry events.
Performance Analytics:
Track profile growth, audience sentiment, and content engagement using social media analytics to continuously refine the branding strategy.
Process Enhancement & Automation:
Identify work fragments that are ripe for automation and agentic delegation, build the systems and continuously iterate for better outcomes.
Secondary Responsibilities:
Marketing Collaboration: Partner with the in-house marketing team and agencies to align ongoing brand initiatives with C-level personal branding for better outcomes.
Qualifications:
Graduate in any discipline with min 50% marks
Experience:
Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
Minimum 3+ years of experience in Social Media Management, Personal Branding, Content Marketing, PR, or Growth Marketing.