Job Opportunities

Digital Marketing Manager

Location: Kochi
Employment Type: Full-Time
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Our Health Care division, Maana Spine, Joint & Wellness Clinic is a premium healthcare brand specializing in advanced, non-surgical spine care, joint care, sports injury management, rehabilitation, and aesthetic and wellness treatments. With a strong patient-first approach and high clinical success rates, we are expanding our digital presence to strengthen brand authority and patient acquisition.
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Role Overview
We are seeking a results-driven and strategic Digital Marketing Manager to lead and execute performance-focused digital campaigns that drive patient leads, increase brand awareness, and foster revenue growth. The ideal candidate should have strong expertise in healthcare marketing, lead generation, and digital campaign optimization.
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Key Responsibilities

📊 Strategy & Planning

● Develop and implement comprehensive digital marketing strategies aligned with business goals
● Plan and execute lead generation campaigns for Spine, Joint, Sports Injury, Aesthetic & Wellness services
● Allocate and manage monthly digital marketing budgets effectively
● Track ROI and performance metrics across all channels

📱 Performance Marketing

● Manage and optimize Meta (Facebook & Instagram) Ads, Google Ads, and YouTube campaigns
● Implement remarketing strategies to improve patient conversion rates
● Drive measurable growth in leads, bookings, and revenue
● Monitor CPL (Cost per Lead), CPA (Cost per Acquisition), and campaign performance

🌐 Website & SEO

● Oversee website performance, landing pages, and lead funnels
● Implement SEO strategies to improve organic visibility and local search rankings
● Optimize Google Business Profiles across clinic locations

📈 Analytics & Reporting

● Track campaign performance using Google Analytics, Meta Ads Manager & other tools
● Prepare weekly and monthly performance reports
● Analyze trends and provide actionable insights

🤝 Team & Vendor Management

● Lead the digital creative and marketing team
● Coordinate with designers, content creators, and external agencies
● Ensure brand consistency across all digital platforms

Required Skills

● Strong expertise in Performance Marketing (Meta Ads & Google Ads)
● Knowledge of SEO, Local SEO & Website Optimization
● Experience in healthcare or clinic marketing preferred
● Data-driven decision-making ability
● Budget planning & ROI management skills
● Excellent communication and leadership skills

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Preferred Qualifications

● Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, or related field
● 4–7 years of experience in Digital Marketing (Healthcare industry experience preferred)
● Proven track record of generating quality leads

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Key KPIs

● Monthly Lead Generation Targets
● Cost per Lead (CPL)
● Conversion Rate
● Website Traffic Growth
● ROI on Ad Spend
● Brand Engagement & Social Growth