Job Opportunities

PERFORMANCE MARKETING (DIGITAL MARKETING)

Responsibilities:

1. Develop and oversee overall performance marketing strategy
2. Create and manage Google Ad campaigns. (SEM)
3. Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
4. Ensure top organic search ranking positions (SEO)
5. Regularly review and optimize all advertising campaigns.
6.Develop and oversee email marketing and marketing automation strategy
7. Set up, manage, and optimize email marketing campaigns
8. Manage Google Analytics to track and measure all marketing campaigns
9. Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
10. Conduct regular conversion rate optimization audits and provide feedback to improve conversion rates across the brands’ digital channels and assets.

Qualifications/Requirement:

Desired Candidate Profile: MBA in Marketing, BTech/B.E(C.S.E/ IT/ E.C.E), MCA
1. 1-3 years of experience in the field of performance marketing SEM,SEO and Google Ad experts.
2. Proficiency in MS Excel, Word, and PowerPoint.
3. Proficiency in English & Copywriting.
4. Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
5. In-depth knowledge about popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
6. Experience working with popular ad platforms.
7. Ability to work in a fast-paced, high- pressure environment.