Job Opportunities

SEO ANALYST

Job Title: SEO Analyst
Experience: 2+ yr experienced
Company: Nesa Software Pvt Ltd
Location: Kochi


Job Summary:

Nesa Software Pvt Ltd is looking for a results-driven and analytical SEO Analyst with 2+ years
of experience to join our growing team. The ideal candidate will be responsible for improving
our online visibility, driving organic traffic, and optimizing website performance through
strategic SEO initiatives. The role also includes managing paid digital marketing campaigns
such as Google Ads and social media advertising. The candidate should possess strong
analytical skills, technical knowledge, and the ability to collaborate effectively with content,
design, and development teams.

Key Responsibilities:

1. Keyword Research & Strategy
• Conduct detailed keyword research and competitor analysis.
• Identify new growth opportunities and content gaps.
• Develop and implement effective SEO strategies aligned with business goals.

2. On-Page SEO Optimization
• Perform on-page SEO including meta tags, headings, URL structure, internal linking, and
image optimization.
• Ensure proper keyword placement and content optimization.
• Optimize website speed and mobile responsiveness.

3. Off-Page SEO Activities
• Execute link-building strategies, outreach campaigns, and directory submissions.
• Build high-quality backlinks to improve domain authority and rankings.

4. Technical SEO
• Perform comprehensive technical SEO audits.
• Coordinate with the development team to resolve technical issues.
• Manage and update Google Search Console and Google Analytics.
• Monitor indexing, crawling, and site performance issues.

5. Paid Digital Marketing
• Plan, create, and manage Google Ads campaigns (Search, Display, and Remarketing).
• Manage Facebook Ads / Meta Ads and other social media advertising campaigns.
• Monitor ad performance, optimize campaigns, and manage budgets effectively.
• Track ROI, conversions, and campaign performance metrics.

6. Performance Monitoring & Reporting
• Track, analyze, and report SEO performance metrics including traffic, rankings, and
conversions.
• Monitor and improve website rankings on search engines.
• Provide actionable insights and regular performance reports to management.

7. Collaboration & Industry Updates
• Collaborate with content, design, and marketing teams for SEO-driven and paid campaigns.
• Stay updated with the latest SEO trends, algorithm updates, and digital marketing best
practices.

Qualifications & Skills:
• Any Degree.
• Minimum 2+ years of experience as an SEO Analyst or Digital Marketing Executive.
• Strong understanding of search engine algorithms and ranking factors.
• Hands-on experience with SEO tools and analytics platforms.
• Experience managing Google Ads and Facebook/Meta Ads campaigns.
• Knowledge of technical SEO, website structure, and optimization techniques.
• Strong analytical, problem-solving, and reporting skills.
• Good communication and teamwork abilities.

Preferred Candidate:
• Proven experience managing SEO and paid ad campaigns independently with measurable
results.
• Experience in handling performance marketing campaigns across Google Ads, Meta Ads,
and other platforms.
• Ability to analyze data, identify trends, and convert insights into actionable digital
marketing strategies.

How to Apply:
Interested candidates may submit their resume and cover letter to recruitment@nesasoftware.com.
For more details, contact 75938 33665