Job Opportunities

Content Marketer

Job Title: Content Marketer
Company: Nesa Software Pvt Ltd
Location: Kochi

Job Summary:

Nesa Software Pvt Ltd is seeking a creative and results-oriented **Content Marketer** with **3–5 years of B2B content marketing experience** to join our growing marketing team. The ideal candidate will be responsible for developing and executing end-to-end content strategies that support brand awareness, lead generation, customer engagement, and business growth.

This role requires excellent writing and storytelling skills, a strong understanding of the B2B buyer journey, and the ability to create compelling content across digital platforms including websites, blogs, social media, email campaigns, and sales enablement materials. The candidate should collaborate effectively with sales, product, design, and technical teams to deliver impactful marketing content.

Key Responsibilities:

1. Content Strategy & Planning

* Develop and execute comprehensive content marketing strategies aligned with business objectives.
* Plan and manage content calendars for websites, blogs, email campaigns, and social media platforms.
* Identify content opportunities based on market trends, customer needs, and business goals.

2. Content Creation & Copywriting

* Create high-quality content for websites, landing pages, blogs, case studies, whitepapers, brochures, and marketing collateral.
* Write engaging content for social media platforms, email marketing campaigns, and sales enablement materials.
* Produce clear, compelling, and customer-focused messaging tailored to different stages of the B2B buyer journey.

3. Sales & Product Collaboration

* Work closely with the Sales team to understand customer pain points and create relevant content that supports lead generation and conversion.
* Collaborate with Product and Technical teams to simplify complex technical concepts into easy-to-understand business content.
* Develop customer success stories, product documentation, presentations, and promotional materials.

4. Brand Management & Digital Presence

* Maintain a consistent brand voice, messaging, and tone across all marketing channels.
* Coordinate website content updates and campaign assets with design and development teams.
* Ensure all published content aligns with the company's branding guidelines.

5. Content Performance & Optimization

* Monitor and analyze content performance using analytics tools.
* Measure key metrics such as website traffic, engagement, lead generation, and conversions.
* Optimize content strategies based on performance insights and market trends.
* Work with the SEO team to improve content visibility and organic search performance.

6. Cross-functional Collaboration

* Coordinate with Marketing, Sales, Product, Design, and Development teams to deliver integrated marketing campaigns.
* Support product launches, promotional campaigns, webinars, and other marketing initiatives through compelling content.
* Stay updated with emerging content marketing trends, digital marketing best practices, and industry developments.

Qualifications & Skills:

* Any Bachelor's Degree.
* 3–5 years of experience in B2B Content Marketing or Content Strategy.
* Excellent writing, editing, proofreading, and storytelling skills.
* Experience creating content for websites, blogs, social media, email campaigns, and sales enablement.
* Strong understanding of B2B sales cycles, buyer personas, lead generation, and funnel marketing.
* Ability to convert complex or technical concepts into engaging business-focused content.
* Familiarity with CMS platforms, SEO best practices, Google Analytics, and social media management tools.
* Strong analytical, organizational, and project management skills.
* Excellent communication, collaboration, and interpersonal skills.

Preferred Candidate:

* Proven experience in developing content strategies that drive measurable business results.
* Experience working with SaaS, Software, Technology, or B2B organizations.
* Knowledge of SEO content writing, keyword optimization, and content performance analysis.
* Self-driven individual with strong ownership, creativity, and attention to detail.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.

How to Apply:

Interested candidates may submit their resume to recruitment@nesasoftware.com
For more details, Call or WhatsApp to 81296 88772.
Subject Line: Application for Content Marketer.