Job Opportunities

Social Media Promoter

Job Description – Social Media Promoter & Marketing Executive

Position: Social Media Promoter & Marketing Executive
Location: Infopark, Koratty
Experience: 5+ Years
Salary: Up to ₹50K to 60K per month
Employment Type: Full-Time
Joining: Immediate Joiners Preferred


Job Summary

We are seeking a highly creative, strategic, and results-driven Social Media Promoter & Marketing Executive to lead our digital presence and marketing initiatives. The ideal candidate should possess strong 360-degree marketing knowledge, be capable of developing and executing promotional strategies, analysing competitor activities, managing in-house marketing teams, and driving brand awareness, engagement, and lead generation across multiple channels.

Key Responsibilities

Social Media & Digital Marketing

* Create, manage, and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
* Develop engaging content calendars and oversee content creation, publishing, and promotion.
* Plan and execute paid and organic campaigns to increase brand visibility, engagement, and lead generation.
* Monitor social media performance and provide actionable insights through regular reports.

Marketing Strategy & Brand Promotion

* Develop comprehensive marketing plans aligned with business objectives.
* Identify target audiences and recommend effective promotional strategies.
* Create marketing proposals and campaign plans for management approval.
* Evaluate campaign effectiveness and optimize marketing efforts based on performance data.

Competitor & Market Analysis

* Conduct regular competitor research and market analysis.
* Identify industry trends, opportunities, and potential threats.
* Recommend innovative marketing initiatives to maintain a competitive advantage.

Team Management

* Lead and coordinate with the in-house marketing, design, and content teams.
* Allocate tasks, review deliverables, and ensure timely execution of campaigns.
* Provide guidance and support to team members to achieve marketing goals.

Lead Generation & Growth

* Drive lead generation through social media, digital marketing, influencer collaborations, and promotional activities.
* Work closely with sales and business development teams to improve conversion rates.
* Build and maintain relationships with influencers, partners, and external agencies.

Requirements

* Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
* 3–4 years of experience in Social Media Marketing, Digital Marketing, or Brand Promotion.
* Strong understanding of 360-degree marketing concepts and campaign management.
* Proven experience in developing marketing strategies and executing successful campaigns.
* Experience in competitor analysis and market research.
* Strong leadership skills with experience managing or coordinating marketing teams.
* Excellent communication, presentation, and content-writing abilities.
* Analytical mindset with the ability to interpret marketing data and performance metrics.

Preferred Skills

* Expertise in Meta Ads, Google Ads, and social media advertising.
* Hands-on experience with Canva, Adobe Creative Suite, or similar design tools.
* Knowledge of SEO, SEM, email marketing, and marketing automation tools.
* Experience in education, EdTech, or service-based industries will be an added advantage.

Key Expectations

* Ability to create and present marketing plans for management approval.
* Ability to independently design promotional strategies for company growth.
* Strong understanding of customer acquisition, retention, and brand-building initiatives.
* Capability to manage and motivate an in-house marketing team while ensuring high-quality campaign execution.