Job Opportunities

Social Media Strategist & Operations Lead

Role Overview

We are looking for a Social Media Strategy & Operations Lead who will own social media strategy for clients end-to-end, while managing the Content and Creative teams responsible for execution.
This role is strategy-heavy and involves:
Social media planning and growth strategy
Translating strategy into content and creative direction
Managing team delivery
Client communication and reporting
Ensuring operational and budget discipline

Key Responsibilities1. Social Media Strategy
Develop platform-wise social media strategies aligned with client business goals.
Define monthly and quarterly content themes, campaigns, formats, and posting frequency.
Identify growth opportunities using analytics, trends, and competitor analysis.
Provide clear strategic direction to content and creative teams.
Continuously optimise strategies based on performance insights.

2. Content & Creative Team Management
Lead and manage Content Writers and Creative Designers working on social media.
Break down strategy into clear task briefs for content and creative teams.
Ensure responsibilities are properly distributed across the team.
Review and approve all content copies and creatives before client submission.
Maintain brand consistency, tone, and quality across all client accounts.

3. Client Communication & Relationship Management

Act as the single point of contact for all social media-related client communication.
Conduct strategy discussions, review calls, and performance meetings with clients.
Schedule and manage client meetings whenever required.
Present strategies, calendars, reports, and optimisation plans clearly to clients.
Handle client feedback and align internal teams accordingly.

4. Social Media Planning, Review & Execution Oversight
Ensure monthly social media calendars are strategically planned, reviewed, and shared on time.
Ensure all posts are approved, scheduled, and published on time.
Monitor execution to ensure strategy is correctly implemented.
Maintain platform best practices across Instagram, Facebook, LinkedIn, and other channels.

5. Cross-Team Collaboration
Work closely with SEO, Paid Ads, and Web Development teams to align content and campaigns.
Coordinate creatives, landing pages, blogs, and ad content where integration is required.
Ensure smooth collaboration and clarity of requirements across departments.

6. Reporting, Analysis & Optimisation
Analyse social media performance, engagement, reach, and conversions.
Prepare and present monthly performance reports with insights and next-step recommendations.
Track improvements and clearly communicate impact to clients.
Use data to refine content formats, posting strategies, and creative direction.

7. Time, Budget & Operations Management
Ensure team members log work hours accurately and on time in Asana (or assigned platform).
Coordinate with the Finance team to understand:
Client budgets
Planned hours per client
Track planned vs actual hours and flag inefficiencies.
Ensure efficient utilisation of team resources without over-servicing.

Required Skills & Experience
2-4 years of experience in Social Media Strategy & Management.
Strong experience leading content and creative teams.
Proven ability to create data-driven social media strategies.
Excellent client communication and presentation skills.
Experience with project management tools (Asana, ClickUp, etc.).
Strong analytical mindset with reporting experience.
Ability to balance strategy, people management, and operations.

Key Success Metrics (KPIs)
Quality and effectiveness of social media strategies
Client satisfaction and retention
Consistency and quality of content output
Timely delivery of calendars, posts, and reports
Performance improvement month-on-month
Team efficiency and accurate hour tracking

Why This Role Matters
This role drives growth, not just posting
High ownership across strategy, clients, and teams
Direct influence on client results and agency reputation
Clear path toward Senior Marketing Lead / Social Media Manager