SAP CX Emarsys Consultant
YOUR ROLE
Key Responsibilities
Functional Consulting & Solution Design
• Gather, analyze, and document marketing and business requirements from stakeholders
• Translate requirements into functional Emarsys solutions aligned with best practices
• Design customer lifecycle programs, omnichannel campaigns, and automation flows
• Configure Emarsys features such as Automation Center, Interacts, and Predictive Intelligence
• Creation of Customized segments and automation programs
• Content creation which includes forms and email templates
• Creation of Audience, CX Flows, CX Milestones and CX journeys.
Campaign & Platform Configuration
• Build and manage email, SMS, push, in-app, and web channel campaigns
• Configure segments, contact fields, data sources, and filters
• Set up personalization, dynamic content, and product recommendations
• Manage campaign calendars, workflows, and trigger-based programs
YOUR PROFILE
Integration & Data Management
• Collaborate with technical teams to support SAP Emarsys integrations with:
o SAP S/4HANA
o SAP Commerce Cloud
o SAP CDP / Customer Data Platform
o SAP Sales & Service Cloud V2
o Third-party systems
• Validate data sync, contact imports, event tracking, and field mappings
• Ensure data quality, consent management, and GDPR compliance
Testing, Deployment & Support
• Perform functional testing, UAT support, and campaign validation
• Troubleshoot campaign, segmentation, and automation issues
• Provide post-go-live support and optimization recommendations
• Document solutions, processes, and best practices
Stakeholder & Project Collaboration
• Act as a liaison between business users, marketing teams, and technical teams
• Support agile delivery, sprint planning, and marketing release cycles
• Train end users and create functional documentation and user guides
Required Skills & Experience
Experience
• 3–5 years of experience in SAP Emarsys or similar marketing automation platforms
• Strong functional experience in digital marketing, CRM, or marketing automation
• Experience in enterprise or B2C marketing environments
SAP Emarsys Expertise
• Automation Center
• Segmentation & Contact Management
• Omnichannel Campaigns (Email, SMS, Push, Web)
• Personalization & Predictive Recommendations
• Consent Management & GDPR complianceFunctional & Business Skills
• Strong understanding of customer journeys and lifecycle marketing
• Ability to convert business needs into functional specifications
• Excellent communication and stakeholder management skills
• Analytical mindset with a focus on campaign performance
Nice to Have
• SAP Emarsys Certification
• Experience with SAP Marketing Cloud, SAP CDP, or SAP Commerce Cloud
• Basic understanding of APIs, webhooks, and event-based triggers
• Knowledge of HTML/CSS for email templates
• Experience with Agile/Scrum methodologies
Education
• Bachelor’s degree in Marketing, Information Systems, Business, or a related field
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Key Performance Indicators (KPIs)
• Successful delivery of Emarsys campaigns and automations
• Campaign performance improvements (open rates, CTR, conversions)
• Data accuracy and system reliability
• Stakeholder satisfaction and adoption
Your benefits
adesso Cares "You Count" is an integral aspect of our adesso culture. For us, adessis are more than just employees who perform well; we take genuine interest in them as individuals, understanding their needs and motivations. We believe that we walk a shared path with our adessis, one that encompasses not only their career journey but also their life journey.
Continued Learning "Let`s Grow Together" - We genuinely believe in the power of ongoing education to help you achieve your personal and professional goals, regardless of your age or level of experience.
Our Family, Our Anchor We firmly believe that every adessi's anchor and support is their own family. And, in turn, the adessis form the essence of the adesso family. Therefore, it is of utmost importance for us to harmonize these two aspects and create a Work-Life Blend.