CRM Manager & Performance Marketer
1. CRM & Lead Management (Zoho Preferred)
- Manage CRM operations using Zoho CRM.
- Handle lead capture, segmentation, scoring, and nurturing.
- Build automated workflows and ensure smooth handoff to Sales.
- Generate weekly funnel reports and dashboards.
2. Email Automation & Campaign Management
- Build drip campaigns and automated workflows.
- Run A/B tests for continuous optimisation.
- Track deliverability, open rates, CTR, and conversions.
3. Webinar Marketing & Coordination
- Set up registration pages, reminders, and follow-ups.
- Coordinate speakers and backend support.
- Analyse attendee behaviour and conversion funnel.
4. Paid Performance Marketing (PPC)
- Run campaigns across Meta, Google, and LinkedIn.
- Monitor CPL, budget utilisation, and audience targeting.
- Build retargeting funnels for high-intent users.
Skills Required
- Proficiency in Zoho CRM (highly preferred).
- Experience with email automation tools.
- Hands-on experience with Meta & Google Ads.
- Strong analytical and reporting skills.
- Excellent communication and coordination abilities.
What Success Looks Like
- Clean CRM data and seamless automations.
- Higher engagement through email workflows.
- Improved webinar attendance & conversions.
- Lower CPL and stronger ROI on PPC.