Job Opportunities

Senior Digital Marketing Specialist

Experience: 4–6 Years

Industry: IT Products / SaaS / Technology Solutions

Key Responsibilities:

• Develop and execute digital marketing strategies for business growth.

• Generate qualified B2B leads through SEO, Google Ads, LinkedIn, Meta Ads, email campaigns, content marketing, and outbound campaigns.

• Use LinkedIn Sales Navigator for prospect research, account targeting, and lead generation.

• Leverage tools like Apollo, Lusha, ZoomInfo, or similar platforms for B2B data sourcing and prospecting.

• Manage SEO initiatives, website growth, paid campaigns, content marketing, and marketing automation.

• Track campaign performance using Google Analytics (GA4), Search Console, CRM, and advertising dashboards.

• Work closely with Business Development teams to improve lead quality and sales pipeline growth.

Required Skills:

4–6 years of hands-on Digital Marketing experience (preferably IT/SaaS/Technology sector)

Strong expertise in B2B lead generation and demand generation

Experience with SEO, SEM, Google Ads, LinkedIn Ads, Meta Ads, Email Marketing & Content Marketing

Hands-on experience with LinkedIn Sales Navigator and B2B data tools

Knowledge of CRM and marketing automation platforms

Strong analytical, communication, and problem-solving skills

Preferred:

Experience with international markets (North America/Middle East)

Experience with HubSpot, Zoho CRM, Salesforce, or similar tools

Google Ads / Analytics / HubSpot certifications