Sr. SEO Specialist(Exp:4+years)
Responsibilities
*Construct, deploy, and manage advanced SEO strategies with a specialized focus on the unique challenges and opportunities within
the e-commerce and SaaS sectors.
*Perform sophisticated keyword research, competitive analysis, and market trends monitoring that directly inform content strategies
and technical SEO undertakings.
*Forge strong partnerships with key departmental leaders including marketing, sales, product development, and technical teams to
ensure integrated and cohesive SEO initiatives.
*Lead the oversight of site audits, content optimization, backlink analysis, and implementation of complex technical SEO elements
tailored to both e-commerce and SaaS platforms.
*Provide visionary leadership and direction to the SEO team, fostering a culture of excellence, accountability, and continuous
improvement to meet and surpass SEO performance targets.
*Synthesize SEO data and insights into compelling narratives for executive reporting, articulating the strategic impact and ROI of SEO
investments to senior stakeholders.
*Actively monitor algorithmic changes and advancements in SEO tools and methodologies, translating these into actionable strategies
to secure a competitive advantage.
*Champion the ongoing education of the SEO team, ensuring mastery of the latest SEO techniques, especially those pertinent to
e-commerce and SaaS.
Requirements
*4-6 years of professional experience in SEO strategy and execution, with demonstrable success in the e-commerce and SaaS sectors.
Mastery of SEO best practices and a proven track record of driving growth in SERP rankings, traffic, and conversions, especially for
high-competition keywords.
*Deep working knowledge of industry-leading SEO and analytics tools (e.g., Google Analytics, SEMrush, MOZ, Ahrefs, and Google
Search Console).
*Exceptional analytical skills with the ability to harness metrics and insights for strategic decision-making and performance
optimization.
*Inspirational leadership and mentorship abilities, with a history of scaling SEO teams and empowering professionals to achieve their full
potential.
*Outstanding communication skills, with the prowess to engage and influence at the executive level as well as across all functional areas
of the organization.
*A bachelor's or master’s degree in Marketing, Business, Information Technology, or a related field, with preference given to candidates
holding additional certifications in SEO, digital marketing, or e-commerce.
*A rich portfolio of successful SEO campaigns within the e-commerce and SaaS industries, specifically showcasing achievements in
competitive markets.
*Expert understanding of conversion rate optimization (CRO) techniques and the ability to integrate CRO seamlessly with SEO
strategies for e-commerce and SaaS businesses.
*Distinguished thought leadership in the SEO community, potentially including published articles, speaking engagements, or active
participation in industry forums and events.