INFOPARK

Digital Marketing Executive

Brief Description:

Develop and implement comprehensive digital marketing strategies aligned with business goals
Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms
Create and optimize engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.)
Conduct keyword research and optimize website content for SEO and SEM
Execute performance marketing campaigns to drive traffic, generate leads, and achieve measurable business growth
Analyze website traffic and user behavior to identify areas for improvement
Stay updated with the latest digital marketing trends and technologies

Preferred Skills:

Minimum 2 years of experience in digital marketing with the ability to develop and execute strategies aligned with business goals
Experience in managing and optimizing performance marketing campaigns across multiple digital platforms
Strong understanding of digital marketing principles, tactics, analytics, and performance metrics
Proficiency in SEO, GEO, SEM, keyword research, and website/content optimization
Experience in social media marketing and creating engaging digital content including blogs, articles, and campaigns
Proficiency in Google Analytics and other digital marketing tools
Basic knowledge of design tools and creative concepts will be an added advantage
Creative and analytical mindset with excellent presentation, written, and verbal communication skills
Ability to work independently as well as collaboratively within a team environment

Location: Trivandrum

Technical Writer

Job Description
Create and maintain technical documentation (user manuals, API docs, release notes)
Collaborate with engineering, QA, and product teams to gather information
Simplify complex concepts into clear, user-friendly content
Ensure accuracy, consistency, and quality across documentation
Apply SEO best practices to improve content visibility
Stay updated with industry trends and tools
Manage documentation updates and version control
Use tools like Confluence and Markdown
Review and proofread content to maintain high standards

Preferred Skills
Minimum 2 years of industry experience as a technical writer 
Experience in creating software product documentation 
Ability to deliver high-quality technical documentation paying attention to detail
Basic familiarity with software development process & agile methodologies 
Understanding of SEO principles and ability to optimize content for search visibility
Awareness of current industry trends, tools, and best practices in technical writing and content strategy

Digital Marketing Intern

Responsibilities:
1. Assist in social media content creation and basic digital marketing activities.
2. Conduct market research and analysis across various domains and websites, including TAM/SAM/SOM assessments, to identify business opportunities.
3. Support lead generation efforts across digital platforms.
4. Help with SEO, keyword research, and campaign coordination.
5. Track basic performance metrics and prepare reports.
6. Stay updated with current digital marketing trends.

Requirements:
1. Strong interest in digital marketing and willingness to learn.
2. Basic understanding of social media, SEO, and lead generation.
3. Good communication and analytical skills.
4. Ability to work collaboratively in a fast-paced environment.

Duration: 3 months
Location: Valoriz Digital, Technopark, Trivandrum
Note: Interns who demonstrate exceptional performance during the internship will be offered a full-time opportunity with strong career growth in marketing.