E Commerce Specialist
Job Title: E-Commerce Specialist
Location: Infopark, Cochin
Company: Hotpack Global
Job Type: Full-Time
Job Summary:
Hotpack is seeking a highly motivated D2C E-Commerce Specialist to manage and grow our direct-to-consumer (D2C) online sales channels. This role involves strategizing, executing, and optimizing e-commerce operations to enhance customer experience, increase sales, and build a strong brand presence online. The ideal candidate has hands-on experience in managing e-commerce platforms, digital marketing, and customer engagement.
Key Responsibilities:
E-Commerce Platform Management:
Oversee and manage Hotpack’s D2C webstore ( Shopify )
Ensure seamless functionality, navigation, and user experience across all digital sales channels.
Monitor website performance, analyze traffic, and optimize for conversions.
Sales & Growth Strategy:
Develop and implement strategies to drive online revenue growth.
Manage promotions, pricing, and product placement to maximize sales.
Identify new opportunities for expanding the D2C business.
Conduct competitor and market studies to improve sales and brand awareness.
Digital Marketing & Customer Acquisition:
Work closely with marketing teams to execute performance marketing campaigns (Google Ads, Meta Ads, TikTok, Snapchat etc.).
Implement SEO best practices to improve organic traffic.
Optimize paid ad campaigns to enhance ROAS and customer retention.
Customer Experience & Retention:
Improve customer journey and checkout experience.
Develop loyalty programs, personalized offers, and automated email/WhatsApp marketing strategies.
Monitor and respond to customer reviews, inquiries, and feedback.
Data Analytics & Performance Monitoring:
Analyze e-commerce KPIs (conversion rates, AOV, CAC, CLV, etc.) and prepare reports.
Use insights to optimize pricing, promotions, and product performance.
Implement A/B testing and UX/UI improvements based on data-driven decisions.
Manage sales CRM and meet sales targets
Inventory & Operations Coordination:
Collaborate with supply chain teams to ensure inventory availability.
Monitor stock levels, logistics, and fulfillment efficiency.
Work with customer support teams to address D2C order concerns.
Requirements:
Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
4+ years of experience in e-commerce, preferably in D2C brands.
Strong knowledge of Shopify, WooCommerce, Magento, or other e-commerce platforms.
Hands-on experience in performance marketing (Google Ads, Meta Ads, TikTok, etc.).
Proficiency in analytics tools like Google Analytics, Hotjar, MS Clarity and CRM tools.
Understanding of SEO, email automation, and customer retention strategies.
Ability to work in a fast-paced environment and manage multiple projects.
Strong analytical and problem-solving skills.
Rush in your resumes to hr.ind@hotpackglobal.com or stephy.t@hotpackglobal.com