Performance Marketing Specialist
We are growing at Hotpack!
Are you passionate about digital marketing and driving results through data-driven campaigns?
We're looking for a talented Performance Marketing Specialist to join our dynamic marketing team. If you're a creative problem-solver with a strong analytical mindset and a passion for performance optimization, we'd love to hear from you.
Take the next step in your marketing career and help us achieve our growth goals—apply now!
Your core responsibilities will include:
- Develop and execute data-driven paid advertising strategies across multiple platforms, including Google Ads, Facebook Ads,
Snapchat, TikTok, Twitter, Linkedin Programmatic advertisements and other relevant channels for e-commerce business.
- Continuously monitor, analyze, and optimize paid campaigns to maximize performance, focusing on key performance indicators
(KPIs) such as ROAS, CTR, and e-commerce conversion rates.
- Efficiently manage advertising budgets, ensuring optimal allocation to achieve the best possible return on investment and
achieve e-commerce sales targets. And brand sales centre ( Retail) visit campaign.
- Collaborate with the creative team to create compelling ad creatives that resonate with target audiences and align with brand
guidelines.
- Utilize analytics tools to generate insights, prepare detailed performance reports, communicate findings to the broader team, and
plan strategies based on the insights.
- Implement A/B testing strategies to refine ad creatives, copy, and audience targeting for continuous improvement.
- Collaborate with the website and UX teams to optimize landing pages and improve overall conversion rates.
- Stay informed about industry trends and competitor activities to identify opportunities for innovation and maintain a competitive
edge.
- Generate B2B leads through paid advertising and modify campaigns based on the quality of leads. ( LinkedIn, Meta, Google)
Qualifications:
* Bachelor's degree
* Proven experience of 3 to 5 years in performance marketing with a focus on paid advertising.
* Strong understanding of digital advertising platforms, analytics tools, and industry best practices.
* Analytical mindset with the ability to interpret data and drive actionable insights.
* Excellent communication and collaboration skills.
* Certifications in relevant platforms (Google Ads, Facebook Blueprint, etc.) are a plus.
Rush in your resumes to jobs.gdc@hotpackglobal.com