INFOPARK

Digital Marketing Executive

Digital Marketing Executive

Company: Koncepts Lab
Location: Infopark, Koratty, Thrissur
Job Type: Full-time | Onsite

Job Summary
• Koncepts Lab is looking for a creative and enthusiastic Digital Marketing Executive to support our digital marketing initiatives.
• This role is ideal for freshers who have completed a digital marketing course and are eager to start their career in the digital marketing industry.
• The candidate will work on social media strategy, influencer collaborations, social media management, and paid advertising campaigns.

Key Responsibilities

Social Media Strategy
• Assist in developing and executing social media strategies aligned with marketing objectives.
• Support the creation of monthly content calendars and campaign ideas.
• Monitor trends, audience behavior, and competitor activities.

Influencer Marketing Coordination
• Identify and connect with relevant influencers and content creators.
• Coordinate campaign deliverables such as reels, posts, and stories.
• Track influencer campaign timelines and performance.

Social Media Management
• Manage and maintain brand presence across platforms such as Instagram, Facebook, and LinkedIn.
• Schedule posts, reels, and stories as per the content calendar.
• Monitor engagement and respond to comments/messages.

Social Media Advertising
• Assist in planning and executing paid campaigns on platforms like Meta (Facebook & Instagram) and LinkedIn.
• Monitor campaign performance and optimize where required.
• Prepare basic performance reports.

Requirements
• Freshers can apply.
• Candidates who have completed a Digital Marketing course will be preferred.
• Basic understanding of social media platforms and digital marketing concepts.
• Good communication and coordination skills.
• Strong willingness to learn and adapt to new digital marketing tools and trends.

Preferred Skills
• Basic knowledge of Meta Ads / Social Media Advertising.
• Understanding of Instagram and LinkedIn marketing.
• Basic content planning and campaign coordination skills.

Presales Executive

Presales Executive

Department: Sales
Mode: On-site / Hybrid
Location: Infopark Koratty, Thrissur


The Presales will manage the first layer of client engagement—qualifying leads, initiating conversations, understanding client requirements, and preparing them for the sales team.



Key Responsibilities

1. Lead Qualification & Outreach

- Make outbound calls to leads.
- Qualify prospects based on BANT.
- Maintain high call volume and follow-ups.
2. Requirement Gathering

- Conduct initial discovery for branding, website, app, and marketing requirements.

- Document client needs clearly.
3. Pipeline Management

- Update CRM with accurate logs.

- Ensure zero lead leakage.
4. Appointment Setting

- Schedule meetings for CRO.

- Prepare clients for meetings.
5. Collaboration & Reporting

- Work with sales team to refine qualification.
- Submit daily EOD activity reports.
- Review lead quality patterns.


Performance KPIs

- Daily call volume: 60–100 (Domestic) / 30–50 (International)
- Lead qualification rate
- Meeting conversion rate
- CRM discipline
- Monthly opportunities created


Required Skills & Competencies
- Strong communication and persuasion.
- Understanding of digital services.
- High EQ and rapport-building.
- CRM proficiency.
- Fluency in English + Malayalam/Hindi.


Qualifications
- 1–3 years experience in telesales or presales. - Experience in IT / digital services preferred.


What We Offer
- Structured onboarding & training.
- Growth path to Inside Sales / BD.- Performance-based incentives.