INFOPARK

Digital Creative Executive

Client : Maana Clinical Services Pvt. Ltd.
Location: Kochi
Employment Type: Full-Time
________________________________________
About Maana
Maana Spine, Joint & Wellness Clinic is a premium healthcare center specializing in spine care, joint care, sports injury management, rehabilitation, aesthetic & wellness treatments. We are committed to providing nonsurgical, advanced, and evidence-based treatment solutions with exceptional patient care.
________________________________________
Role Overview
We are looking for a highly creative and detail-oriented Digital Creative Executive to develop engaging digital content and visual assets that enhance brand presence, drive patient engagement, and support marketing campaigns across multiple platforms.
________________________________________
Key Responsibilities

🎨 Creative & Design

● Design high-quality creatives (images and videos) for social media, website, ads, campaigns, and promotions
● Create posters, banners, brochures, patient education materials, and clinic branding assets
● Develop visually appealing video thumbnails, reels covers, and ad creatives
● Maintain brand consistency across all digital platforms

📱 Digital & Social Media

● Create engaging content for Instagram, Facebook, YouTube, LinkedIn & Google campaigns
● Edit short-form videos (Reels, Shorts, testimonials, and Educational content)
● Plan and execute campaign creatives for health camps, offers, and awareness drives
● Collaborate with the marketing team for performance-driven ad creatives

🎬 Video & Multimedia

● Basic video shooting and editing (clinic shoots, doctor interviews, testimonials)
● Motion graphics and animation for healthcare awareness content
● Develop creative concepts for paid ad campaigns

📊 Brand & Campaign Support

● Work closely with the clinical and marketing teams to translate medical concepts into engaging visuals
● Assist in campaign planning and creative strategy
● Ensure timely delivery of all marketing materials

________________________________________

Required Skills

● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Canva, etc.)
● Strong understanding of social media trends and digital marketing
● Basic knowledge of video editing & motion graphics
● Good communication and coordination skills
● Ability to handle multiple projects within deadlines

________________________________________

Preferred Qualifications

● Bachelor’s degree in Graphic Design, Visual Communication, Multimedia, or related field
● 1–3 years of experience in digital design (Healthcare industry experience is an added advantage)
● Portfolio showcasing social media creatives, branding, and video editing work

________________________________________

Key Competencies

● Creative thinking & innovation
● Attention to detail
● Brand sensitivity
● Time management
● Team collaboration

Digital Marketing Manager

Company: Maaa Clinical Services Pvt. Ltd.
Location: Kochi
Employment Type: Full-Time
________________________________________
About Maana
Maana Spine, Joint & Wellness Clinic is a premium healthcare brand specializing in advanced, non-surgical spine care, joint care, sports injury management, rehabilitation, and aesthetic and wellness treatments. With a strong patient-first approach and high clinical success rates, we are expanding our digital presence to strengthen brand authority and patient acquisition.
________________________________________
Role Overview
We are seeking a results-driven and strategic Digital Marketing Manager to lead and execute performance-focused digital campaigns that drive patient leads, increase brand awareness, and foster revenue growth. The ideal candidate should have strong expertise in healthcare marketing, lead generation, and digital campaign optimization.
________________________________________

Key Responsibilities

📊 Strategy & Planning

● Develop and implement comprehensive digital marketing strategies aligned with business goals
● Plan and execute lead generation campaigns for Spine, Joint, Sports Injury, Aesthetic & Wellness services
● Allocate and manage monthly digital marketing budgets effectively
● Track ROI and performance metrics across all channels

📱 Performance Marketing

● Manage and optimize Meta (Facebook & Instagram) Ads, Google Ads, and YouTube campaigns
● Implement remarketing strategies to improve patient conversion rates
● Drive measurable growth in leads, bookings, and revenue
● Monitor CPL (Cost per Lead), CPA (Cost per Acquisition), and campaign performance

🌐 Website & SEO

● Oversee website performance, landing pages, and lead funnels
● Implement SEO strategies to improve organic visibility and local search rankings
● Optimize Google Business Profiles across clinic locations

📈 Analytics & Reporting

● Track campaign performance using Google Analytics, Meta Ads Manager & other tools
● Prepare weekly and monthly performance reports
● Analyze trends and provide actionable insights

🤝 Team & Vendor Management

● Lead the digital creative and marketing team
● Coordinate with designers, content creators, and external agencies
● Ensure brand consistency across all digital platforms

Required Skills

● Strong expertise in Performance Marketing (Meta Ads & Google Ads)
● Knowledge of SEO, Local SEO & Website Optimization
● Experience in healthcare or clinic marketing preferred
● Data-driven decision-making ability
● Budget planning & ROI management skills
● Excellent communication and leadership skills

________________________________________

Preferred Qualifications

● Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, or related field
● 4–7 years of experience in Digital Marketing (Healthcare industry experience preferred)
● Proven track record of generating quality leads

________________________________________

Key KPIs

● Monthly Lead Generation Targets
● Cost per Lead (CPL)
● Conversion Rate
● Website Traffic Growth
● ROI on Ad Spend
● Brand Engagement & Social Growth