INFOPARK

The one Smart Address for IT in Kerala

Career Opportunities

Webandcrafts

+91 480 2733999
info@webandcrafts.com

Sr. UX Strategist(Exp:4+years)

Responsibilities

*Strategic UX Planning: Define and communicate UX strategies aligned with product and business goals. Champion a user-first mindset
in all phases of design and development.
*User Research & Insights: Lead qualitative and quantitative research efforts to understand user behavior, needs, and pain points.
Interpret data to inform strategic decisions.
*Experience Mapping: Develop journey maps, user flows, empathy maps, and service blueprints to outline user interactions and
touchpoints across products and services.
*Information Architecture: Define and structure content, features, and navigation systems to create clear, intuitive, and accessible user
experiences.
*Wireframing & Prototyping: Collaborate with UI/UX designers to translate strategy into wireframes, low-to-high fidelity prototypes, and
interaction models.
*Stakeholder Collaboration: Work with internal teams and clients to align UX strategy with business objectives and technological
feasibility.
*UX Audits & Recommendations: Conduct usability evaluations of existing products and provide actionable improvement plans.
*Mentoring & Team Leadership: Guide junior UX designers and contribute to the growth and evolution of UX practices within the team.

Requirements

*4+ years of experience in UX strategy, research, or experience design roles.
*Strong portfolio showcasing UX strategy work across web and mobile platforms.
*Expertise in user research techniques, UX tools (e.g., Figma, Axure, Adobe XD, Miro, Maze), and usability testing.
*Solid understanding of human-centered design principles and accessibility standards.
*Excellent communication, storytelling, and presentation skills.
*Ability to balance business goals, user needs, and technical constraints.
*Strong analytical and problem-solving mindset.
*Experience working with Agile or Scrum teams.
*Familiarity with front-end development or tech feasibility discussions.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Video Editor (Exp:2+years)

Responsibilities

*Edit raw video footage into polished final outputs for marketing, projects, branding, internal communication, and social media.
*Collaborate closely with the creative, content, and marketing teams to understand project goals and deliver content that aligns with
campaign strategies.
*Add music, dialogues, graphics, transitions, voiceovers, and effects as needed.
*Maintain high-quality standards and consistency across all video content.
*Manage post-production tasks, including color grading, audio mixing, motion graphics, and basic animation.
*Stay updated on industry trends, tools, and best practices to keep content fresh and engaging.
*Organize and archive video assets systematically for easy access and reuse.

Requirements

*2+ years of professional video editing experience in an agency, media house, or in-house content team.
*Proficiency in editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro.
*Knowledge of motion graphics and basic animation.
*Strong storytelling and visual composition skills.
*Ability to work with tight deadlines and adapt to feedback quickly.
*Attention to detail and a strong creative vision.
*A portfolio showcasing your best work (must be included with the application).

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Personal Assistant to CEO(Exp:4+years)

Responsibilities

*Calendar & Schedule Management:
*Coordinate and manage the CEO’s daily calendar, appointments, internal reviews, and travel schedules efficiently and accurately.
*Communication & Correspondence:
Draft, review, and manage emails, memos, and documents on behalf of the CEO. Ensure timely follow-ups and maintain professional
communication standards.
*Meeting Preparation & Coordination:
*Organize internal and external meetings, prepare meeting agendas, presentations, briefing materials, and track action items.
*Cross-functional Liaison:
Act as a bridge between the CEO and various departments, clients, and external partners to ensure clear communication and follow-
through on key initiatives.
*Project & Task Management:
Assist in tracking projects and support research and decision-making material preparation.
*Travel & Logistics:
Arrange complex travel itineraries and logistics — including flights, accommodation, and meeting coordination across different time
zones.
*Discretion & Confidentiality:
Maintain a high degree of professionalism in handling sensitive information, executive files, and strategic plans.

Requirements

*Bachelor’s degree in Accounting, Finance, or a related field. A Master’s degree or professional certification (e.g., CPA, CMA) is
preferred.
*Proven experience as an Accounts/Finance lead or in a similar role with a minimum of 5 years.
*In-depth knowledge of accounting principles, practices, and regulations.
*Strong analytical, problem-solving, and organizational skills.
*Excellent communication and interpersonal skills.
*Ability to manage multiple tasks and meet deadlines.
*High level of integrity and confidentiality.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Shopify Team Lead (Exp:5+years)

Responsibilities

*Collaborate with the design and marketing teams to implement visually appealing and user-friendly e-commerce websites on the Shopify platform.
*Customize and modify existing Shopify themes to align with brand guidelines and enhance user experience.
*Develop custom Shopify themes, templates, and components based on project requirements.
*Optimize website performance, ensuring fast loading times and responsive design across different devices.
*Integrate third-party applications and plugins to extend Shopify's functionality.
*Troubleshoot and resolve issues related to website functionality, payment gateways, and other e-commerce components.
*Stay updated with the latest Shopify trends, best practices, and industry standards to suggest improvements and innovations.
*Participate in code reviews and provide constructive feedback to maintain code quality and consistency.
*Improving processes continuously and introducing best practices.
*Contribute to all phases of the development lifecycle.
*Creating the website architecture.
*Conducting website performance tests
*Provide technical leadership and mentorship to junior developers.
*Participate in code reviews and provide feedback on other developers' work.
*Optimize website performance and functionality
*Collaborate with designers and content creators to create engaging user experiences
*Implement best practices for SEO and accessibility

Requirements

*Bachelor's degree in Computer Science, Web Development, or a related field (or equivalent experience).
*4+ years of hands-on experience with Shopify development, including custom theme development, custom app development using remix, polaris & prisma, app integration, and performance optimization.
*Proficient in Shopify CLI.
*Proficient with version control systems (e.g., Git) and development workflows.
*Ability to work collaboratively in a team environment, as well as independently on projects.
*Proficiency in Agile methodologies and DevOps principles.
*Proficiency in HTML, CSS, JavaScript, and liquid templating language.
*Proficiency in PHP, MySQL, and server architecture (Apache or Nginix).
*Experience with front-end frameworks like React or Vue.js is a plus.
*Strong understanding of responsive web design principles and cross-browser compatibility.
*Excellent problem-solving skills and attention to detail.
*Effective communication skills to articulate technical concepts to non-technical team members.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Inbound Sales Executive/Manager (Exp: 0-8 years)

Key Responsibilities

1. Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized sales strategies.
2. Maintain knowledge of all services offerings of the company.
3. Manage high volume of phone calls and provide response to all maintaining high quality of services and performance standards.
4. Facilitate sales of all services according to company and client requirements.
5. Coordinate with clients and avoid any discontinuation from his or her end.
6. Administer all clients complaints and ensure timely resolution within required guidelines.
7. Perform troubleshoot on all client service issues and schedule all field service calls as required.
8. Manage and process and correspondence with clients.
9. Schedule all client appointments according to procedures and documents all customer transactions and prepare required paperwork.
10. Prepare all new contracts and handle all incoming calls for the same.
11. Analyze all client requirements and assist to prepare all service contracts and facilitate sales for the same.
12. Supervise all online chat sales calls for clients.
13. Proven sales skills as an ability to upsell and cross-sell.
14. Collaborate with appropriate team members to determine necessary strategic sales approaches.

Qualification / Requirement

1. Qualification: Any Degree
2. Proven experience as a Business Development Executive or relevant role in the IT Industry.
3. Should possess excellent verbal and written English communication skills.
4. Passionate about sales, strong analytical, networking and management skills.
5. Good negotiation, convincing and client servicing skills.
6. Self-motivated with a results-driven approach

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

SENIOR PROJECT COORDINATOR ( 3+ YEAR)

Key Responsibilities:

- Execute projects from planning, design, and development to production.
- Define requirements and plan project lifecycle deployment.
- Define resources and schedule for project implementation.
- Prepare project plans, estimation, and schedules for delivery.
- Perform team assessments and evaluations.
- Manage communication and coordination among project stakeholders.
- Monitor project progress and make necessary adjustments.

Qualifications / Requirements:

- Desired Candidate Profile: BTech / B.E / BCA / BBA / MBA.
- Experience in managing projects in IT platforms, especially eCommerce projects, CRM solutions, or
mobile application development.
- Experience with agile development models.
- Knowledge of project management techniques and tools.
- Strong communication and interpersonal skills.
- Strong analytical and presentation skills.
- Knowledge in JIRA would be an added advantage.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Marketing Manager(Exp:5+years)

Responsibilities

1. Marketing Strategy & Planning:
*Define and execute the marketing roadmap aligned with organizational goals and sales targets.
*Position the company effectively in domestic and international markets.
*Identify new market opportunities, competitor movements, and emerging tech trends.
2. Sales Enablement & Collaboration:
*Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
*Develop high-converting sales collateral, pitch decks, case studies, and client communications.
*Support account-based marketing (ABM) initiatives to nurture enterprise leads.
3. Demand Generation & Lead Nurturing:
*Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
*Own and optimize the marketing funnel — from awareness to conversion.
*Leverage automation tools to manage and track campaign performance and lead nurturing.
4. Branding & Content Leadership:
*Build a consistent brand identity across all platforms and touchpoints.
*Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
*Champion storytelling that connects emotionally with target audiences and differentiates the brand.
5. Digital Marketing & Analytics
*Oversee SEO/SEM, website performance, social media, and paid campaigns.
*Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
*Continuously improve campaign performance using insights and A/B testing.
6. Team & Budget Management:
*Build and lead a high-performing marketing team.
*Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
*Drive internal marketing to build a strong employer brand in alignment with HR.

Requirements

*6+ years of progressive experience in marketing within IT services or SaaS.
*Proven success in lead generation, sales alignment, and digital marketing.
*Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
*Exceptional communication and stakeholder management skills.
*Creative mindset with data-driven decision-making ability.
*Understanding of agile marketing and modern tech stacks is a plus.
*A strategic brain with an execution mindset.
*The ability to connect cross-functional dots — sales, marketing, delivery.
*Passion for technology and innovation.
*Leadership presence and entrepreneurial thinking.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Digital Marketing Sales Executive(Exp:2-5 years)

Responsibilities

*Identify and engage prospective clients via cold calling, emailing, networking, and referrals.
* Understand client needs and pitch relevant digital marketing solutions such as SEO, SEM, Social Media Ads, WebEngage automation,
Email Marketing, etc.
*Create customized sales proposals and close deals to achieve monthly/quarterly targets.
*Build and maintain strong client relationships to foster trust and long-term collaboration.
*Coordinate with internal teams to ensure smooth project execution and client satisfaction.
*Stay updated with the latest trends in digital marketing and competitive landscape.
*Represent the company professionally in all interactions – in person, over call, and via email.
*Collaborate effectively with team members and contribute to a positive work environment.
*Respect and adhere to company policies, ethical standards, and compliance guidelines.
*Embrace our core values of integrity, ownership, continuous learning, and innovation.
*Be proactive in problem-solving and open to feedback and coaching.
*Demonstrate professionalism and accountability in all tasks and communications.

Requirements

*Bachelor’s degree in Marketing, Business, Communications, or a related field.
*2–3 years of experience in digital marketing or B2B sales.
*Knowledge of digital channels such as Google Ads, Meta Ads, SEO, Email Marketing, etc.
*Strong communication, negotiation, and presentation skills.
*Ability to work independently and in a team environment.
*Familiarity with CRM tools (e.g., Zoho, HubSpot) is an advantage.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Sr. SEO Specialist(Exp:4+years)

Responsibilities

*Construct, deploy, and manage advanced SEO strategies with a specialized focus on the unique challenges and opportunities within
the e-commerce and SaaS sectors.
*Perform sophisticated keyword research, competitive analysis, and market trends monitoring that directly inform content strategies
and technical SEO undertakings.
*Forge strong partnerships with key departmental leaders including marketing, sales, product development, and technical teams to
ensure integrated and cohesive SEO initiatives.
*Lead the oversight of site audits, content optimization, backlink analysis, and implementation of complex technical SEO elements
tailored to both e-commerce and SaaS platforms.
*Provide visionary leadership and direction to the SEO team, fostering a culture of excellence, accountability, and continuous
improvement to meet and surpass SEO performance targets.
*Synthesize SEO data and insights into compelling narratives for executive reporting, articulating the strategic impact and ROI of SEO
investments to senior stakeholders.
*Actively monitor algorithmic changes and advancements in SEO tools and methodologies, translating these into actionable strategies
to secure a competitive advantage.
*Champion the ongoing education of the SEO team, ensuring mastery of the latest SEO techniques, especially those pertinent to
e-commerce and SaaS.

Requirements

*4-6 years of professional experience in SEO strategy and execution, with demonstrable success in the e-commerce and SaaS sectors.
Mastery of SEO best practices and a proven track record of driving growth in SERP rankings, traffic, and conversions, especially for
high-competition keywords.
*Deep working knowledge of industry-leading SEO and analytics tools (e.g., Google Analytics, SEMrush, MOZ, Ahrefs, and Google
Search Console).
*Exceptional analytical skills with the ability to harness metrics and insights for strategic decision-making and performance
optimization.
*Inspirational leadership and mentorship abilities, with a history of scaling SEO teams and empowering professionals to achieve their full
potential.
*Outstanding communication skills, with the prowess to engage and influence at the executive level as well as across all functional areas
of the organization.
*A bachelor's or master’s degree in Marketing, Business, Information Technology, or a related field, with preference given to candidates
holding additional certifications in SEO, digital marketing, or e-commerce.
*A rich portfolio of successful SEO campaigns within the e-commerce and SaaS industries, specifically showcasing achievements in
competitive markets.
*Expert understanding of conversion rate optimization (CRO) techniques and the ability to integrate CRO seamlessly with SEO
strategies for e-commerce and SaaS businesses.
*Distinguished thought leadership in the SEO community, potentially including published articles, speaking engagements, or active
participation in industry forums and events.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

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