Job Opportunities

Performance Marketing Executive

About the Role
Orestes is seeking a results-driven Performance Marketing Executive to join our growing e-commerce marketing team. In this role, you will own the end-to-end execution of paid performance campaigns across Meta (Facebook & Instagram Ads) and Google Ads platforms, driving measurable business outcomes including revenue, ROAS, and customer acquisition targets.
Key Responsibilities
Paid Advertising & Campaign Management
• Plan, execute, and manage performance campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube, Demand Gen) with a clear focus on e-commerce KPIs.
• Manage daily/weekly budgets across platforms, ensuring efficient allocation and pacing to maximize performance against spend targets.
• Set up and manage Google Shopping / Performance Max campaigns for product catalog advertising and drive incremental e-commerce revenue.

ROI Tracking & Performance Optimization
• Continuously monitor and optimize campaign performance against targets including ROAS, CPA, CTR, CPL, revenue, and conversion rate to ensure ROI-positive outcomes.
• Analyze funnel performance data and identify drop-off points; work cross-functionally with product and CRO teams to improve conversion rates.
• Generate weekly and monthly performance reports with actionable insights, presenting findings and recommendations to the marketing leadership team.
Creative Collaboration & Experimentation
• Brief the creative team on ad formats, messaging angles, and visual requirements based on performance data and platform best practices.
• Review ad creatives critically for platform compliance, brand consistency, and expected performance; provide data-backed feedback for iteration.
• Coordinate with the content and SEO teams to align paid and organic strategies for maximum brand visibility and cost efficiency.
Required Qualifications
• 2–3 years of hands-on, end-to-end experience managing paid performance campaigns on Meta Ads Manager and Google Ads in an e-commerce or D2C environment.
• Proven track record of managing significant monthly ad spends (INR 5L+ or equivalent) with demonstrable ROAS and revenue impact.
• Deep knowledge of Google Ads ecosystem — Search, Shopping, Display, YouTube, Performance Max, and Smart campaigns.
• Strong proficiency in Meta Ads Manager — campaign structures, audience building, creative testing, Advantage+ campaigns, and catalog/dynamic ads.
• Hands-on experience with conversion tracking using Meta Pixel, Google Ads conversion tracking, Google Tag Manager, and GA4.
• Ability to independently read, interpret, and act on campaign data without requiring hand-holding — strong analytical mindset.
• Solid understanding of e-commerce metrics: ROAS, CAC, LTV, AOV, MER, and their interplay with marketing strategy.
• Experience with A/B testing frameworks and the discipline to draw statistically sound conclusions from experiments.
• Familiarity with retargeting strategies, dynamic product ads (DPA), and full-funnel campaign architecture.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).