Job Opportunities

Digital Marketing Executive

Hotpack is looking for a passionate and results-driven Digital Marketing Executive to join our Global Delivery Center in Cochin. The ideal candidate will support digital marketing initiatives for the UAE market and will play a key role in planning, executing, and optimizing online marketing campaigns across multiple digital channels.

Key Responsibilities

Plan, execute, and monitor digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.

Manage and optimize paid campaigns on platforms including Meta (Facebook & Instagram), Google Ads, Snapchat, and LinkedIn.

Implement SEO and SEM strategies to improve website visibility and drive organic and paid traffic.

Collaborate with cross-functional teams including design, content, and e-commerce teams to align digital campaigns with overall marketing strategies.

Track, analyze, and report campaign performance using analytics tools and provide actionable insights to improve ROI.

Support email marketing initiatives, including campaign planning, execution, and performance analysis.

Stay updated with the latest digital marketing trends, tools, and platform updates.

Assist in managing and optimizing e-commerce marketing activities, ensuring better conversion and customer engagement.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.

2+ years of experience in digital marketing, preferably in an e-commerce environment.

Hands-on experience with Meta Ads, Google Ads, Snapchat Ads, and LinkedIn Ads.

Good understanding of SEO, SEM, social media marketing, and email marketing.

Strong analytical and reporting skills with the ability to interpret marketing data.

Familiarity with tools such as Google Analytics, Google Search Console, and marketing automation platforms.

Experience working with Shopify is an added advantage.

Good communication, teamwork, and organizational skills.