INFOPARK

SEO Specialist

GS-IT, a leading IT company in Dubai, is committed to excellence, offering professional IT
support for infrastructure, IT maintenance, AV, cloud services, cyber security and strategic IT
consulting to drive business success.

JOB DESCRIPTION -SEO Specialist

Responsibilities
1. Search Engine Optimization (SEO)
* Plan and execute end-to-end SEO strategies aligned with business goals focused on IT industry.
* Perform in-depth keyword research, competitive analysis, and search intent analysis.
* Implement advanced on-page optimization: semantic keywords, internal linking, content clustering, CTR optimization
* Manage and enhance off-page SEO: high-quality link building, digital PR outreach, backlink audits
* Conduct regular technical SEO audits and collaborate with developers to resolve issues related to:
– Crawlability & indexing
– Site architecture
– Page speed & Core Web Vitals
– Schema markup & structured data
* Oversee local SEO efforts including Google Business Profile, and local citations
* Track and optimize rankings, organic traffic, and conversions using Google Analytics, Search Console, or similar tools
* Identify new growth opportunities through algorithm trends, SERP behaviour, and industry insights
* Plan and execute emerging AI trends and integrate AI-driven insights into SEO strategies and adapting to algorithm changes.
2. Content Strategy & Optimization
* Support and guide the content team with SEO-driven content briefs, keyword mapping, and topical authority planning
* Optimize content for user intent, featured snippets, voice search, and rich results
* Review and update existing content to improve ranking potential and user engagement
* Ensure all content meets SEO best practices, readability standards, and brand guidelines
3. Performance Monitoring & Reporting
* Set up SEO dashboards and reporting frameworks for ongoing performance analysis
* Prepare monthly SEO reports with insights, outcomes, and strategic recommendations
* Analyze conversion paths, landing page performance, and behavioural metrics to improve UX and retention
* Provide actionable suggestions to improve website visibility, structure, and search performance
4. Collaboration & Digital Marketing Support
* Support in Coordination with design, content, and development teams to ensure SEO integration across all digital assets
* Support broader digital marketing activities, including campaign optimization and landing page improvements
* Ensure alignment of SEO roadmap with overall digital marketing goals
* Support digital marketing team in enquiry management via chats, calls or email
Qualifications
* Bachelor’s degree in Marketing, IT, Computer Science, Business, or related fields
* 2–3 years proven experience in SEO with measurable results
* Solid understanding of search engine algorithms, ranking factors, and on-page/off-page strategies
* Good knowledge of HTML, CSS basics, CMS platforms, and website architecture
* Experience using Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
* Familiarity with Core Web Vitals, schema markup, and other technical SEO enhancements
* Understanding of AI trends and AI-driven insights in SEO
* Strong analytical skills with ability to interpret data and convert insights into strategy
* Excellent communication, documentation, and project management skills

How to Apply:
Please send your updated CV to talenthunt@globalsurf.ae with the subject line: “Application for SEO Specialist – GS IT”.

#SEO #SearchEngineOptimization #InfoparkKochi

HR Recruiter

Company Name : Global Surf IT Pvt Ltd
Location: Tranasia Cyberpark,Infopark Phase II ,Kakkanad
Experience Required: Minimum 1.5 years in recruitment, with exposure to hiring in technical and
creative domains.
Preferred Experience: UAE market knowledge

Job Responsibilities:
1. End-to-End Recruitment:
o Manage the full-cycle recruitment process for both IT and Non-IT roles.
o Define job descriptions, prepare interview questions, and ensure timely feedback to
candidates.
2. Candidate Sourcing:
o Leverage job boards, LinkedIn, social media, and employee referrals to identify top
talent.
o Build a diverse and qualified talent pipeline for immediate and future hiring needs.
3. Screening & Selection:
o Conduct initial screenings to evaluate technical skills, experience, and cultural fit.
o Coordinate and schedule interviews with hiring managers, ensuring smooth
communication.
4. Collaboration with Stakeholders:
o Partner with hiring managers to understand specific role requirements and hiring
priorities.
o Provide insights and guidance on market trends and competitive compensation
packages.
5. Compliance & Reporting:
o Maintain accurate records in Applicant Tracking Systems (ATS) .
o Prepare weekly and monthly recruitment reports to track progress and performance
metrics.
6. Market Research:
o Continuously improve recruitment strategies to attract top talent in a competitive
market.

Qualifications:
1. Educational Background:
o Bachelor’s degree in Human Resources, Business Administration, or a related field.
2. Experience:
o At least 1.5 years of experience as a recruiter with a focus on hiring for technical and
creative roles.
o Previous recruitment experience in the UAE or Middle East is strongly preferred.
3. Technical Skills:
o Proficiency in Applicant Tracking Systems (ATS) and recruitment tools such as
LinkedIn Recruiter.
o Familiarity with sourcing techniques for both creative and technical profiles.
4. Soft Skills:
o Exceptional communication, negotiation, and interpersonal skills.
o Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.

Benefits:
• Opportunities for career growth and professional development.
• Exposure to hiring for diverse industries and markets.
• Collaborative and inclusive work environment.

Lead-Content Writer

Job Title: Lead- Content Writer
Company Name : Global Surf IT Pvt Ltd
Experience: 4+ years
Location: Transasia Cyberpark, Infopark Phase 2, Kakkanad
Click the link below to know more about the Company : https://www.globalsurf.ae/

Job Description:
Global Surf is seeking an experienced and creative Lead Content Writer to drive both creative and
technical content initiatives. The ideal candidate will have a strong background in crafting clear,
engaging technical content while also leading creative storytelling across digital platforms. This role
requires balancing technical accuracy with brand voice, mentoring junior writers, and collaborating
closely with marketing and product teams to support business goals.

Key Responsibilities
Creative & Marketing Content
• Develop creative content for social media, marketing campaigns, landing pages, emailers, and
website copy.
• Contribute to brand storytelling and campaign ideation with innovative content ideas.
• Maintain consistency in tone, voice, and messaging across all channels.
Technical & Web Content
• Create high-quality technical content including website pages, product descriptions, technical
blogs, whitepapers, and articles.
• Simplify complex technical concepts into clear, user-friendly content for diverse audiences.
• Ensure technical accuracy while maintaining readability and engagement.
Leadership & Collaboration
• Lead and guide junior content writers, providing feedback, editing support, and mentorship.
• Collaborate with marketing, product, design, and SEO teams to align content with brand strategy
and business objectives.
• Participate in content planning, brainstorming sessions, and editorial calendars.
Quality, SEO & Optimization
• Edit, proofread, and optimize content to ensure high standards of quality, clarity, and
engagement.
• Implement SEO best practices, including keyword research, on-page optimization, and content
structuring.
• Monitor content performance and suggest improvements based on analytics and trends.
Research & Trends
• Stay updated with industry trends, competitor content, and emerging content formats.
• Continuously refine content strategies to keep them relevant, fresh, and competitive.

Requirements
• 4+ years of experience in content writing, preferably within a digital or creative agency.
• Strong portfolio showcasing web content, blogs, product descriptions, and marketing copy.
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Solid understanding of SEO best practices for digital content.
• Ability to adapt writing style for different audiences, industries, and platforms.
• Experience in leading or mentoring writers is a strong advantage.
• Strong organizational and time-management skills with the ability to meet deadlines.
• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field
(preferred).
If you are passionate about writing both creative and technical content and want to make a real impact,
Send your updated CV to talenthunt@gloablsurf.ae with the subject line "Application for Lead Content
Writer – Global Surf."