INFOPARK

Performance Marketing Executive

Performance Marketing Executive
Experience: 2–3 years
Employment Type: Full-time
About the Role
Orestes is seeking a results-driven Performance Marketing Executive to join our growing e-commerce marketing team. In this role, you will own the end-to-end execution of paid performance campaigns across Meta (Facebook & Instagram Ads) and Google Ads platforms, driving measurable business outcomes including revenue, ROAS, and customer acquisition targets.
Key Responsibilities
Paid Advertising & Campaign Management
•Plan, execute, and manage performance campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube, Demand Gen) with a clear focus on e-commerce KPIs.
•Manage daily/weekly budgets across platforms, ensuring efficient allocation and pacing to maximize performance against spend targets.
•Set up and manage Google Shopping / Performance Max campaigns for product catalog advertising and drive incremental e-commerce revenue.

ROI Tracking & Performance Optimization
•Continuously monitor and optimize campaign performance against targets including ROAS, CPA, CTR, CPL, revenue, and conversion rate to ensure ROI-positive outcomes.
•Analyze funnel performance data and identify drop-off points; work cross-functionally with product and CRO teams to improve conversion rates.
•Generate weekly and monthly performance reports with actionable insights, presenting findings and recommendations to the marketing leadership team.
Creative Collaboration & Experimentation
•Brief the creative team on ad formats, messaging angles, and visual requirements based on performance data and platform best practices.
•Review ad creatives critically for platform compliance, brand consistency, and expected performance; provide data-backed feedback for iteration.
•Coordinate with the content and SEO teams to align paid and organic strategies for maximum brand visibility and cost efficiency.

Required Skills & Qualifications

•2–3 years of hands-on, end-to-end experience managing paid performance campaigns on Meta Ads Manager and Google Ads in an e-commerce or D2C environment.
•Proven track record of managing significant monthly ad spends (INR 5L+ or equivalent) with demonstrable ROAS and revenue impact.
•Deep knowledge of Google Ads ecosystem — Search, Shopping, Display, YouTube, Performance Max, and Smart campaigns.
•Strong proficiency in Meta Ads Manager — campaign structures, audience building, creative testing, Advantage+ campaigns, and catalog/dynamic ads.
•Hands-on experience with conversion tracking using Meta Pixel, Google Ads conversion tracking, Google Tag Manager, and GA4.
•Ability to independently read, interpret, and act on campaign data without requiring hand-holding — strong analytical mindset.
•Solid understanding of e-commerce metrics: ROAS, CAC, LTV, AOV, MER, and their interplay with marketing strategy.
•Experience with A/B testing frameworks and the discipline to draw statistically sound conclusions from experiments.
•Familiarity with retargeting strategies, dynamic product ads (DPA), and full-funnel campaign architecture.
•Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177

Video Editor

Job Title: Video Editor
Experience: Minimum1 Year
Employment Type: Full-Time

Role Overview
We are looking for a skilled and detail-oriented Video Editor with Minimum 1 year of professional experience to produce high-quality visual content for digital platforms. The ideal candidate should possess a strong understanding of editing techniques, storytelling, and platform-specific content requirements, with the ability to deliver polished outputs aligned with brand standards.

Key Responsibilities
• Edit raw video footage into polished, engaging content for digital and social media platforms.
• Collaborate with internal teams to understand project requirements and deliver creative solutions.
• Ensure consistency in visual style, branding, and messaging across all video outputs.
• Incorporate graphics, sound effects, music, and transitions to enhance overall video quality.
• Perform color correction, audio balancing, and basic motion graphics as required.
• Manage multiple projects simultaneously while meeting deadlines.
• Optimize video content for various platforms, including YouTube, Instagram, and Facebook.
• Maintain and organize video assets and project files efficiently.

Required Skills & Qualifications
• Bachelor’s degree or diploma in Film, Media, Animation, or a related field (preferred)
• Minimum 1 year of hands-on experience in video editing
• A strong portfolio demonstrating editing skills and creative capabilities.
• Familiarity with AI-powered tools for video editing, automation, and content enhancement.
• Ability to leverage AI tools to improve editing efficiency, streamline workflows, and enhance content quality.
• Demonstrated proficiency in industry-standard video editing software, including Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, and DaVinci Resolve (preferred)
• Working knowledge of motion graphics, animation, and visual effects.
• Strong understanding of audio editing, color grading, and post-production processes.
• Familiarity with video codecs, formats, and export optimization for digital platforms.
• Awareness of current digital content trends and audience engagement strategies.
• Basic knowledge of graphic design tools such as Adobe Photoshop and Illustrator.
• Experience in editing content for digital marketing, advertising, or social media campaigns.
Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177

Content Writer

Job Title: Content Writer
Experience: 1–2 Years
Employment Type: Full-time
Job Overview
We are looking for a creative and performance-driven Content Writer & Strategist with 1–2 years of experience in social media and short-form video content. The ideal candidate should be skilled in developing engaging content strategies, writing high-converting copy, and creating compelling reel concepts aligned with current trends and brand objectives.
Key Responsibilities
• Develop and execute content strategies for social media platforms including Instagram, Facebook, and other digital channels.
• Write engaging scripts, hooks, captions, and ad copies for reels and short-form video content.
• Plan and conceptualize creative reel ideas based on trends, audience insights, and campaign goals.
• Collaborate with designers and video editors to bring content ideas to life.
• Analyze content performance metrics and optimize strategies to improve engagement and reach.
• Maintain consistency in brand voice, tone, and messaging across all content.
• Stay updated with social media trends, viral formats, and platform algorithm changes.
Required Skills and Qualifications
• 1–2 years of experience in content writing and social media strategy.
• Strong storytelling and creative thinking skills.
• Hands-on experience in writing for reels, short videos, and digital campaigns.
• Understanding of social media platforms, trends, and audience behavior.
• Basic knowledge of performance marketing and content analytics.
• Excellent written and verbal communication skills.
• Experience working with content calendars and campaign planning.
• Familiarity with tools like Meta Business Suite, Google Analytics, or similar platforms.
• Knowledge of AI content tools and trend analysis tools.
• Basic understanding of video editing concepts and formats.
Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177