INFOPARK

Senior copy writer

Job Title: Senior Copywriter
Location: Infopark Phase 2, Kochi, Kerala Experience: 5+ Years Industry: Advertising / Digital Marketing / Healthcare (Preferred)

Job Summary
We are looking for a creative and experienced Senior Copywriter to join our team. The ideal candidate will be responsible for developing compelling and engaging content across multiple platforms including digital campaigns, social media, websites, advertisements, and marketing collateral. Experience in the healthcare industry will be an added advantage.

Key Responsibilities
 Develop creative and impactful copy for digital campaigns, social media, websites, email marketing, blogs, and advertisements.
 Collaborate with designers, marketing teams, and creative directors to produce high-quality campaigns.
 Understand brand voice and ensure consistent messaging across all communication channels.
 Write engaging headlines, taglines, scripts, and marketing content.
 Research industry trends, competitor communication, and audience behavior to create effective content strategies.
 Proofread and edit content to maintain clarity, accuracy, and brand tone.
 Manage multiple projects and deliver content within deadlines.
Required Skills
 Excellent English writing, editing, and storytelling skills.
 Strong experience in advertising, digital marketing, and brand communication.
 Ability to create creative campaign concepts and content strategies.
 Experience in SEO-friendly content writing is a plus.
 Strong attention to detail and ability to work in a fast-paced environment.
 Good collaboration and communication skills.
Preferred Qualifications
 Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
 Experience in healthcare or medical communication will be an added advantage.
 Prior experience working in advertising agencies or digital marketing environments preferred.

Creative Director

Job Summary
We are seeking an experienced and strategic Creative Director to lead our creative team and drive innovative brand communication across digital and print platforms. The ideal candidate should have strong expertise in creative strategy, team leadership, client relationship management, and operational oversight. This role requires someone who can translate brand goals into compelling creative outputs while ensuring high-quality delivery and team productivity.

Key Responsibilities
Creative Leadership
 Lead the overall creative vision and strategy for branding, marketing campaigns, and digital content.
 Oversee concept development, art direction, visualization, and design execution across multiple projects.
 Ensure brand consistency across digital, print, social media, and marketing assets.
 Drive innovative creative solutions aligned with business objectives.
Team Management
 Lead and mentor a team of designers, visualizers, and creative professionals.
 Conduct creative reviews and ensure high-quality output from the team.
 Support hiring, training, and development of creative talent.
 Manage workload allocation and ensure timely project delivery.
Client & Stakeholder Management
 Interact with clients and internal stakeholders to understand project requirements and business goals.
 Present creative concepts, campaign ideas, and design strategies to clients.
 Build strong client relationships and ensure satisfaction with creative deliverables.
Operations & Project Management
 Oversee creative project workflows and ensure efficient execution.
 Coordinate with marketing, product, and operations teams to deliver campaigns successfully.
 Manage project timelines, budgets, and resource planning.
 Ensure all creative outputs meet brand guidelines and quality standards.

Required Skills
 Strong expertise in Art Direction, Concept Development, Branding, and Visual Communication.
 Experience handling client relationships, team management, and creative operations.
 Strong understanding of market trends, branding strategy, and digital marketing.
 Excellent communication and presentation skills.

Technical Skills
 Adobe Photoshop
 Adobe Illustrator
 Adobe InDesign
 Adobe After Effects
 Strong understanding of digital design, video editing, and animation workflows.
Preferred Background
 Experience working in advertising agencies and in-house creative teams.
 Proven experience leading multi-disciplinary creative teams.
 Strong portfolio showcasing branding, campaigns, and digital creatives.
Education
 Bachelor’s Degree in Design, Multimedia, Fine Arts, or related field.
 Diploma / Certification in Design, Multimedia, or Visual Communication is an added advantage.