INFOPARK

The one Smart Address for IT in Kerala

Career Opportunities

Webandcrafts

+91 480 2733999
info@webandcrafts.com

Project Manager (Exp: 4+ years)

Key Responsibilities

1. Execute projects from planning, design, and development to production
2.Defines requirements and plan project lifecycle deployment
3.Defines resources and schedule for project implementation
4.Prepare Project plans, Estimation, and Schedule for delivery
5.Performs team assessments and evaluations
6.Knowledge in JIRA would be an added advantage

Qualification / Requirement

1. Desired Candidate Profile: BTech/B.E/BCA/MCA or related field (mandatory)
2. Minimum 4 years experience in Project Management with an overall 4+ years of experience
3. Should have exposure in managing projects in all IT platforms- Especially Ecommerce Projects, CRM Solutions, Mobile Application Development
4. Should have experience in agile development model
5. Knowledge of project management techniques and tools
6.Good communication and interpersonal skills.
7.Good analytical and presentation skills.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

AI Expert

Key Responsibilities

*Campaign Concept & Strategy
*Independently conceptualize and develop creative campaigns from brief to execution
*Translate business objectives and marketing goals into compelling visual narratives
*Develop creative strategies that resonate with target audiences and align with brand positioning
*Create campaign concepts that work across multiple channels and touchpoints


AI-Powered Design Execution

*Campaign Concept & Strategy
*Independently conceptualize and develop creative campaigns from brief to execution
*Translate business objectives and marketing goals into compelling visual narratives
*Develop creative strategies that resonate with target audiences and align with brand positioning
*Create campaign concepts that work across multiple channels and touchpoints

Creative Leadership

*Own the creative vision for projects from ideation through final delivery
*Present and defend creative concepts to stakeholders with clear strategic rationale
*Make informed creative decisions independently while staying aligned with business goals
*Manage multiple campaigns simultaneously with minimal supervision

Innovation & Trend Application

*Stay ahead of design trends, cultural movements, and emerging visual styles
*Experiment with cutting edge
*AI tools and techniques to push creative boundaries
*Identify opportunities to elevate brand presence through innovative visual approaches
*Apply insights from performance data to refine and optimize future campaigns

Traditional Design

*Tools Adobe Photoshop,illustrator, After Effects, Premiere Pro, Milanote (StoryBoard), Figma

Core Prompting Fundamentals

*Understand what each tool does best.
*Know the specific commands and features of each tool
*Analyze results and know how to improve your prompts
*Troubleshoot common issues (weird artifacts, wrong colors, composition problems)
*Know when to regenerate vs. when to edit manually
*Use negative prompts to remove unwanted elements
*Adjust prompt weights to emphasize important parts


Requirements

*Proficient in crafting detailed prompts to create high-quality visuals and videos, maintaining brand consistency, and producing smooth, realistic AI-generated content in softwares like Higgsfield, Midjourney, Runway, Nano Banana, Seedream..Etc.
*Skilled in using structured prompting methods and familiar with creative animation and storytelling workflows.
*Bachelor's degree in Visual Communication, or a related field is preferred.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Social Media Analyst (2-5 Years)

Requirements:

1. Optimize campaigns and funnels to maximize efficiency and performance of key metrics;
2. Creating and promoting company blog/post on a weekly basis;
3. Coordinate with teams to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages;
4. Producing a consistent brand message across all the social media channels;
5. Handle Social Media pages on all platforms (Facebook, Instagram & Twitter, etc.) and the blog;
6. Create & manage all Social Media campaigns;
7. Producing content for social media including images & videos etc;
8. Daily social media management (Facebook, Twitter, Instagram);
9. Oversee all aspects of Social Media communication, engagement, and marketing.

Qualifications/Requirement:

Desired Candidate Profile: MBA in Marketing, BTech/B.E(C.S.E/ IT/ E.C.E), MCA
1. Excellent writing and language skills;
2. Proficiency in MS Excel, Word, and PowerPoint.
3. In-depth knowledge of social media platforms such as Facebook, Twitter, Linkedin;
4. Knowledge of web analytics tools;
6. Excellent knowledge of research requirements for social media strategy.
7. Outstanding proofreading and editing skills.
8. Sound knowledge of paid social media advertising.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Senior Business Analyst (Exp:8+Yrs)

Responsibilities

*Lead and oversee the requirements-gathering process with end users, customer leadership, subject matter experts, and internal
teams.
*Conduct high-level market research and competitor analysis to inform product strategy and identify opportunities for differentiation
and improvement.
*Collaborate with the sales team to understand client requirements and business needs.
*Conduct detailed requirements-gathering sessions with potential clients to identify their needs and objectives.
*Create, review, and approve detailed Business Requirements Documents (BRD), System Requirements Specifications (SRS), and user
stories created by junior business analysts.
*Collaborate with the development and design team to design solutions that meet the client’s requirements and technical feasibility.
*Oversee the creation and management of product artifacts such as personas, user journey maps, and workflow diagrams by junior team members. Ensure these artifacts are used effectively to inform development and align with user needs and business goals.
*Oversee the continuous refinement of the product roadmap based on market analysis, client feedback, and strategic priorities.
*Own the product backlog and agile development cycles.
*Coordinate development activities to ensure alignment with the product roadmap and stakeholder expectations.
*Mentor juniors in effective backlog management practices.
*Manage relationships with internal stakeholders such as the Tech team, Sales, Marketing, and Leadership.
*Facilitate and oversee team meetings, including design and refinement sessions, daily stand-ups, sprint planning, reviews, and retrospectives. Ensure junior team members are effectively facilitating and contributing to these meetings.
*Lead and oversee junior team members in, identifying risks and issues, and implementing mitigation strategies to ensure timely delivery.
*Provide technical direction and support to the team, ensuring adherence to best practices, and quality benchmarks.
*Define and track key performance indicators (KPIs) to measure product success and team performance.
*Use data and analytics to make informed decisions, drive continuous improvement, and optimize processes.
*Mentor junior team members in performance monitoring and improvement techniques.
*Analyze existing business processes to identify areas for optimization and efficiency gains.
*Ensure that releases are well-coordinated, meet user needs, and align with business objectives.
*Develop a deep understanding of the product, industry, and market.

Requirements

*Any Graduates preferably from an IT background.
*Proficiency in data analysis and interpretation.
*Strong verbal and written communication skills for stakeholder interaction.
*Excellent presentation skills to convey ideas and findings effectively.
*Understanding of software development lifecycle (SDLC).
*Deep understanding of business processes and industry standards.
*Ability to align IT solutions with business goals and define product vision, strategy, and roadmap.
*Proficiency in creating use cases, user stories, and acceptance criteria.
*Ability to create process models, flowcharts, and UML diagrams.
*In-depth knowledge of product lifecycle management.
*Skills in managing relationships with internal and external stakeholders.
*Ability to prioritize features and requirements based on business value.
*Strong understanding of Agile principles and practices.
*Experience in running Scrum meetings and working with Scrum teams.
*Proficiency in creating, prioritizing, and managing product backlogs.
*Expertise in writing clear and actionable user stories.
*Skills in conducting market research and competitive analysis.
*Ability to translate market needs into product features.
*Strong decision-making skills to determine the best course of action for product development.
*Familiarity with tools like JIRA, Confluence, Trello, Asana, Zoho Sprints, ProductPlan, or Roadmunk.
*Proficiency with modelling and documentation tools like Microsoft Visio, Lucidchart, Microsoft Word, or Google Docs.
*Proficiency in Figma, Balsamiq, or Adobe XD.
*Use of collaboration and communication tools like Slack, Microsoft Teams, or Zoom.
*Dissect complex business problems and identify solutions.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Business Development Manager(Exp:6+years)

Responsibilities

*Lead and manage the sales team, providing guidance, support, and mentorship
*Develop and implement effective sales strategies tailored to the IT domain
*Drive the achievement of sales targets and objectives for the team
*Identify and pursue new business opportunities and markets within the IT sector
*Build and maintain strong relationships with key clients and stakeholders
*Conduct market research and analysis to stay updated on industry trends and competitors
*Prepare and present sales reports and forecasts to senior management
*Collaborate with marketing and product teams to align sales strategies with company goals
*Oversee the sales pipeline and ensure accurate tracking of leads and opportunities
*Train and develop sales team members to enhance their skills and performance
*Resolve any issues or challenges that arise in the sales process
*Ensure compliance with company policies and sales procedures
*Represent the company at industry events, conferences, and trade shows
*Monitor and analyze sales metrics to identify areas for improvement
*Implement best practices in sales processes and techniques
*Foster a positive team environment and promote a culture of continuous improvement

Requirements

*Bachelor's degree in Business Administration, Information Technology, or a related field
*Experience in a high-growth tech company or startup environment
*Knowledge of the latest sales techniques and tools
*Minimum of 4 years of experience in IT sales, with at least 2 years in a leadership role
*Strong understanding of IT products and services
*Excellent communication and interpersonal skills
*Proven ability to manage and mentor a sales team
*Strong analytical and problem-solving skills
*Ability to work in a fast-paced, dynamic environment
*High level of professionalism and integrity
*Proficiency in CRM software and sales analytics tools
*Experience with HubSpot CRM and sales tools

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Marketing Manager(Exp:5+years)

Responsibilities

1. Marketing Strategy & Planning:
*Define and execute the marketing roadmap aligned with organizational goals and sales targets.
*Position the company effectively in domestic and international markets.
*Identify new market opportunities, competitor movements, and emerging tech trends.
2. Sales Enablement & Collaboration:
*Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
*Develop high-converting sales collateral, pitch decks, case studies, and client communications.
*Support account-based marketing (ABM) initiatives to nurture enterprise leads.
3. Demand Generation & Lead Nurturing:
*Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
*Own and optimize the marketing funnel — from awareness to conversion.
*Leverage automation tools to manage and track campaign performance and lead nurturing.
4. Branding & Content Leadership:
*Build a consistent brand identity across all platforms and touchpoints.
*Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
*Champion storytelling that connects emotionally with target audiences and differentiates the brand.
5. Digital Marketing & Analytics
*Oversee SEO/SEM, website performance, social media, and paid campaigns.
*Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
*Continuously improve campaign performance using insights and A/B testing.
6. Team & Budget Management:
*Build and lead a high-performing marketing team.
*Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
*Drive internal marketing to build a strong employer brand in alignment with HR.

Requirements

*6+ years of progressive experience in marketing within IT services or SaaS.
*Proven success in lead generation, sales alignment, and digital marketing.
*Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
*Exceptional communication and stakeholder management skills.
*Creative mindset with data-driven decision-making ability.
*Understanding of agile marketing and modern tech stacks is a plus.
*A strategic brain with an execution mindset.
*The ability to connect cross-functional dots — sales, marketing, delivery.
*Passion for technology and innovation.
*Leadership presence and entrepreneurial thinking.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

Sr. SEO Specialist(Exp:4+years)

Responsibilities

*Construct, deploy, and manage advanced SEO strategies with a specialized focus on the unique challenges and opportunities within
the e-commerce and SaaS sectors.
*Perform sophisticated keyword research, competitive analysis, and market trends monitoring that directly inform content strategies
and technical SEO undertakings.
*Forge strong partnerships with key departmental leaders including marketing, sales, product development, and technical teams to
ensure integrated and cohesive SEO initiatives.
*Lead the oversight of site audits, content optimization, backlink analysis, and implementation of complex technical SEO elements
tailored to both e-commerce and SaaS platforms.
*Provide visionary leadership and direction to the SEO team, fostering a culture of excellence, accountability, and continuous
improvement to meet and surpass SEO performance targets.
*Synthesize SEO data and insights into compelling narratives for executive reporting, articulating the strategic impact and ROI of SEO
investments to senior stakeholders.
*Actively monitor algorithmic changes and advancements in SEO tools and methodologies, translating these into actionable strategies
to secure a competitive advantage.
*Champion the ongoing education of the SEO team, ensuring mastery of the latest SEO techniques, especially those pertinent to
e-commerce and SaaS.

Requirements

*4-6 years of professional experience in SEO strategy and execution, with demonstrable success in the e-commerce and SaaS sectors.
Mastery of SEO best practices and a proven track record of driving growth in SERP rankings, traffic, and conversions, especially for
high-competition keywords.
*Deep working knowledge of industry-leading SEO and analytics tools (e.g., Google Analytics, SEMrush, MOZ, Ahrefs, and Google
Search Console).
*Exceptional analytical skills with the ability to harness metrics and insights for strategic decision-making and performance
optimization.
*Inspirational leadership and mentorship abilities, with a history of scaling SEO teams and empowering professionals to achieve their full
potential.
*Outstanding communication skills, with the prowess to engage and influence at the executive level as well as across all functional areas
of the organization.
*A bachelor's or master’s degree in Marketing, Business, Information Technology, or a related field, with preference given to candidates
holding additional certifications in SEO, digital marketing, or e-commerce.
*A rich portfolio of successful SEO campaigns within the e-commerce and SaaS industries, specifically showcasing achievements in
competitive markets.
*Expert understanding of conversion rate optimization (CRO) techniques and the ability to integrate CRO seamlessly with SEO
strategies for e-commerce and SaaS businesses.
*Distinguished thought leadership in the SEO community, potentially including published articles, speaking engagements, or active
participation in industry forums and events.

If this opportunity aligns with your career goals, kindly share your updated resume with us at jobs@webandcrafts.com

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