Job Opportunities

Marketing & Growth Lead

2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.

What You Will Own

Qualified lead targets and pipeline contribution from marketing
Team direction and weekly priorities
Ideal Customer Profile definition and content strategy approval
Channel strategy and budget prioritization across inbound and outbound
Budget allocation across channels
Marketing analytics and attribution
Hiring and building the marketing team
Outbound marketing strategy and execution oversight
Email nurture strategy
Marketing and sales alignment
Marketing performance reporting to leadership

What you will not own

Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.

Requirements

Experience:
8-15 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role.
Has personally owned a lead target, not contributed to one.
Has worked in or closely with a technology services, SaaS, or AI company.
Has managed a small team.
Has run inbound and outbound marketing simultaneously.
Has set up or significantly improved marketing analytics and attribution.
Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.
Experience working with cross-functional teams including sales and business development.

Education:

MBA in Marketing, Business Administration, or a related field preferred
Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage

Mindset:

Thinks in terms of outcomes, not activities
Self-directed and sets priorities independently without waiting for direction
Comfortable making decisions with incomplete information and owning the result
Honest when things are not working and does not manage upward by hiding problems
Understands that the quality of the team they build determines the quality of the results
What We Are Not Looking For
Someone whose measure of marketing success is impressions, follower growth, or content volume without a connection to pipeline
Someone who has only ever worked in large teams where personal ownership was unclear
Someone who reaches for tools before understanding the problem
Someone with no exposure to US or UK B2B buyers

Benefits
A growth-driven environment with opportunities to lead, innovate, and upskill continuously.