INFOPARK

Graphic Designer

We are looking for a creative and passionate Graphic Designer with 2–3 years of experience to create engaging visual content for our digital platforms. The ideal candidate should have strong design skills, creativity, and the ability to produce high-quality visuals that align with our brand identity. Video editing skills are mandatory for this role.
Key Responsibilities
• Design engaging creatives for social media, digital campaigns, advertisements, websites, and presentations.
• Create and edit video content for social media, marketing campaigns, and promotional materials.
• Collaborate with the marketing, branding, and content teams to develop visually appealing content.
• Ensure designs follow brand guidelines and maintain visual consistency across platforms.
• Assist in developing creative concepts and campaign ideas.
• Manage multiple design tasks and deliver projects within deadlines.
• Stay updated with the latest design trends, tools, and technologies.
Requirements
• Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
• 2–3 years of professional experience in graphic design.
• Strong skills in Graphic Design, Logo Design, and Visual Content Creation.
• Video editing skills are mandatory (experience with tools like Premiere Pro, After Effects, or similar).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).
• Good understanding of typography, color theory, layouts, and visual hierarchy.
• Ability to work collaboratively with the team and manage multiple tasks.
• A strong portfolio showcasing design and video editing work.
Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177

Content Strategist

Job Title: Content Strategist
Experience: 1–2 years
Employment Type: Full-time
Job Summary
We are seeking a creative and detail-oriented Content Strategist with 1–2 years of experience to develop engaging and performance-driven content across digital platforms. The ideal candidate should have a strong understanding of social media trends, storytelling, and content creation, particularly for Instagram and Meta platforms.
Key Responsibilities
• Write engaging scripts for reels, advertisements, and video content.
• Create impactful ad copies, captions, and hooks that drive engagement and conversions.
• Develop creative reel concepts aligned with current trends and brand goals.
• Plan and execute content strategies for social media campaigns.
• Collaborate with designers, video editors, and the marketing team for content execution.
• Research industry trends, competitors, and viral content formats.
• Craft compelling storytelling formats, hooks, and CTA-driven content.
• Ensure all content aligns with the brand’s voice and objectives.
Requirements
• 1–2 years of experience in content writing, scriptwriting, or creative strategy.
• Strong understanding of Instagram Reels, short-form video content, and trending formats.
• Ability to write engaging, creative, and conversion-focused content.
• Experience in ad copywriting and performance-driven content.
• Strong ideation skills with the ability to generate fresh content ideas consistently.
Preferred Skills
• Experience working with digital marketing agencies or brand teams.
• Basic knowledge of performance marketing and audience targeting.
• Familiarity with content formats such as reels, UGC, ads, and storytelling videos.
• Ability to adapt tone based on brand requirements (premium, emotional, viral, or sales-driven).
Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177

Performance Marketing Executive

Performance Marketing Executive
Experience: 2–3 years
Employment Type: Full-time
About the Role
Orestes is seeking a results-driven Performance Marketing Executive to join our growing e-commerce marketing team. In this role, you will own the end-to-end execution of paid performance campaigns across Meta (Facebook & Instagram Ads) and Google Ads platforms, driving measurable business outcomes including revenue, ROAS, and customer acquisition targets.
Key Responsibilities
Paid Advertising & Campaign Management
•Plan, execute, and manage performance campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube, Demand Gen) with a clear focus on e-commerce KPIs.
•Manage daily/weekly budgets across platforms, ensuring efficient allocation and pacing to maximize performance against spend targets.
•Set up and manage Google Shopping / Performance Max campaigns for product catalog advertising and drive incremental e-commerce revenue.

ROI Tracking & Performance Optimization
•Continuously monitor and optimize campaign performance against targets including ROAS, CPA, CTR, CPL, revenue, and conversion rate to ensure ROI-positive outcomes.
•Analyze funnel performance data and identify drop-off points; work cross-functionally with product and CRO teams to improve conversion rates.
•Generate weekly and monthly performance reports with actionable insights, presenting findings and recommendations to the marketing leadership team.
Creative Collaboration & Experimentation
•Brief the creative team on ad formats, messaging angles, and visual requirements based on performance data and platform best practices.
•Review ad creatives critically for platform compliance, brand consistency, and expected performance; provide data-backed feedback for iteration.
•Coordinate with the content and SEO teams to align paid and organic strategies for maximum brand visibility and cost efficiency.

Required Skills & Qualifications

•2–3 years of hands-on, end-to-end experience managing paid performance campaigns on Meta Ads Manager and Google Ads in an e-commerce or D2C environment.
•Proven track record of managing significant monthly ad spends (INR 5L+ or equivalent) with demonstrable ROAS and revenue impact.
•Deep knowledge of Google Ads ecosystem — Search, Shopping, Display, YouTube, Performance Max, and Smart campaigns.
•Strong proficiency in Meta Ads Manager — campaign structures, audience building, creative testing, Advantage+ campaigns, and catalog/dynamic ads.
•Hands-on experience with conversion tracking using Meta Pixel, Google Ads conversion tracking, Google Tag Manager, and GA4.
•Ability to independently read, interpret, and act on campaign data without requiring hand-holding — strong analytical mindset.
•Solid understanding of e-commerce metrics: ROAS, CAC, LTV, AOV, MER, and their interplay with marketing strategy.
•Experience with A/B testing frameworks and the discipline to draw statistically sound conclusions from experiments.
•Familiarity with retargeting strategies, dynamic product ads (DPA), and full-funnel campaign architecture.
•Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Interested candidates please share the resume to aswathy@orestestech.com
For further contact: 8089671177