INFOPARK

UI/UX Designer (Exp: 2+Years)

Key Responsibilities

1. Approach highly detailed and professional designs
2. Identify and troubleshoot UX problems
3.Craft relevant and engaging designs on a multitude of projects for multiple platforms (website, mobile apps, e-commerce, social updates, case studies, etc.)
4. Work closely with developers, stakeholders and project team members.
5. Communicate design intent through wireframes, site maps, and user flows
6. Good grasp of picking suitable colours with an eye for detail
7. Self-learner, ability to learn new tools quickly and work in a fast-evolving environment.
8. Attention to detail and an open mind to feedback
9. Excellent Problem-solving skills

Qualification / Requirement

1. 2 + years of experience
2. Proficiency in a variety of design tools such as Adobe XD, Photoshop, Illustrator and Figma
3. Familiar with using responsive web designs to create applications that automatically conform to multiple screen sizes/devices
4. Ability to understand user requirements and subsequently convert them into intuitive design approaches
5. Ability to stay in the loop and on top of the latest standards, changes, trends in the visual design field and UI/UX design knowledge
6. Expert knowledge in the graphics production process
7. Excellent time management and organizational skills
8. Ability to take projects from start to finish with minimal supervision

Performance marketing Strategist (Exp:4+years)

Key Responsibilities

1. Serve as performance marketing strategist and advise internal teams and stakeholders
2. Partner with cross-functional stakeholders to understand business line challenges
3. Support acquisition efforts through offline and online channels including Paid Channels
4. Work in collaboration with the media
5. Develop integrated performance digital strategies
6. Communicate results and insights up to senior management and director level

Qualification / Requirement

1. Experience with marketing technology vendors such as Google and Facebook
2. Experience in performance marketing campaign development and optimization
3. Experience with audience targeting
4. Qualification: MBA / MCA / B.Tech / M.Tech
5. Highly effective written and verbal communication skills

Graphic Designer (Exp: 2+ Years )

Key Responsibilities

* Develops concepts, innovative ideas, and inspiring thoughts for delivering tailor-made outputs to customers
* 3D knowledge is not mandatory but is a big plus
* Incorporate changes recommended by the clients into the final designs
* Ensure projects are completed on time by coordinating with respective team members
* Evaluate designs for errors before printing or publishing them.
* Good colour selection skills & a keen eye for detail

Qualification / Requirement

* 0-4 years of experience
* Experience with software such as Photoshop, Indesign, Illustrator, etc
* Expert knowledge in the graphics production process.
* Excellent time management and organisational skills
* Ability to take projects from start to finish with minimal supervision
*Perfection with result oriented approach and attention to detail
*An understanding of the latest trends and their role within a commercial environment
*Well versed to work within a team and professional in approach

AI Expert

Key Responsibilities

*Campaign Concept & Strategy
*Independently conceptualize and develop creative campaigns from brief to execution
*Translate business objectives and marketing goals into compelling visual narratives
*Develop creative strategies that resonate with target audiences and align with brand positioning
*Create campaign concepts that work across multiple channels and touchpoints


AI-Powered Design Execution

*Campaign Concept & Strategy
*Independently conceptualize and develop creative campaigns from brief to execution
*Translate business objectives and marketing goals into compelling visual narratives
*Develop creative strategies that resonate with target audiences and align with brand positioning
*Create campaign concepts that work across multiple channels and touchpoints

Creative Leadership

*Own the creative vision for projects from ideation through final delivery
*Present and defend creative concepts to stakeholders with clear strategic rationale
*Make informed creative decisions independently while staying aligned with business goals
*Manage multiple campaigns simultaneously with minimal supervision

Innovation & Trend Application

*Stay ahead of design trends, cultural movements, and emerging visual styles
*Experiment with cutting edge
*AI tools and techniques to push creative boundaries
*Identify opportunities to elevate brand presence through innovative visual approaches
*Apply insights from performance data to refine and optimize future campaigns

Traditional Design

*Tools Adobe Photoshop,illustrator, After Effects, Premiere Pro, Milanote (StoryBoard), Figma

Core Prompting Fundamentals

*Understand what each tool does best.
*Know the specific commands and features of each tool
*Analyze results and know how to improve your prompts
*Troubleshoot common issues (weird artifacts, wrong colors, composition problems)
*Know when to regenerate vs. when to edit manually
*Use negative prompts to remove unwanted elements
*Adjust prompt weights to emphasize important parts


Requirements

*Proficient in crafting detailed prompts to create high-quality visuals and videos, maintaining brand consistency, and producing smooth, realistic AI-generated content in softwares like Higgsfield, Midjourney, Runway, Nano Banana, Seedream..Etc.
*Skilled in using structured prompting methods and familiar with creative animation and storytelling workflows.
*Bachelor's degree in Visual Communication, or a related field is preferred.

Social Media Analyst (2-5 Years)

Requirements:

1. Optimize campaigns and funnels to maximize efficiency and performance of key metrics;
2. Creating and promoting company blog/post on a weekly basis;
3. Coordinate with teams to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages;
4. Producing a consistent brand message across all the social media channels;
5. Handle Social Media pages on all platforms (Facebook, Instagram & Twitter, etc.) and the blog;
6. Create & manage all Social Media campaigns;
7. Producing content for social media including images & videos etc;
8. Daily social media management (Facebook, Twitter, Instagram);
9. Oversee all aspects of Social Media communication, engagement, and marketing.

Qualifications/Requirement:

Desired Candidate Profile: MBA in Marketing, BTech/B.E(C.S.E/ IT/ E.C.E), MCA
1. Excellent writing and language skills;
2. Proficiency in MS Excel, Word, and PowerPoint.
3. In-depth knowledge of social media platforms such as Facebook, Twitter, Linkedin;
4. Knowledge of web analytics tools;
6. Excellent knowledge of research requirements for social media strategy.
7. Outstanding proofreading and editing skills.
8. Sound knowledge of paid social media advertising.

Marketing Automation Manager(Exp:2+Years)

Job Title: Marketing Automation Manager

Company: Webandcrafts
Location: Infopark Koratty, Thrissur
Experience: 3–5 Years

Job Description:
Webandcrafts is hiring a Marketing Automation Manager to lead and optimize digital marketing campaigns using platforms such as WebEngage, Klaviyo, and Netcore. The candidate will be responsible for creating data-driven strategies, managing multi-channel campaigns, and improving customer engagement through automation.

Key Responsibilities:

Develop and implement marketing automation strategies aligned with business goals
Plan and execute email, SMS, and multi-channel campaigns
Perform audience segmentation and personalization to improve engagement
Monitor and analyze campaign performance (open rate, CTR, conversions, ROI)
Work with internal teams/clients to ensure smooth CRM and platform integration
Stay updated with trends and explore new automation features
Train and guide team members on tools and best practices

Requirements:

Bachelor’s degree in Marketing, Business, or related field
3–5 years of experience in marketing automation
Hands-on experience in WebEngage, Klaviyo, and Netcore (Adobe Marketing Cloud is an added advantage)
Strong analytical and reporting skills
Experience in A/B testing and campaign optimization
Good communication and project management skills

Location: Infopark, Koratty (On-site)

Business Development Manager(Exp:6+years)

Responsibilities

*Lead and manage the sales team, providing guidance, support, and mentorship
*Develop and implement effective sales strategies tailored to the IT domain
*Drive the achievement of sales targets and objectives for the team
*Identify and pursue new business opportunities and markets within the IT sector
*Build and maintain strong relationships with key clients and stakeholders
*Conduct market research and analysis to stay updated on industry trends and competitors
*Prepare and present sales reports and forecasts to senior management
*Collaborate with marketing and product teams to align sales strategies with company goals
*Oversee the sales pipeline and ensure accurate tracking of leads and opportunities
*Train and develop sales team members to enhance their skills and performance
*Resolve any issues or challenges that arise in the sales process
*Ensure compliance with company policies and sales procedures
*Represent the company at industry events, conferences, and trade shows
*Monitor and analyze sales metrics to identify areas for improvement
*Implement best practices in sales processes and techniques
*Foster a positive team environment and promote a culture of continuous improvement

Requirements

*Bachelor's degree in Business Administration, Information Technology, or a related field
*Experience in a high-growth tech company or startup environment
*Knowledge of the latest sales techniques and tools
*Minimum of 4 years of experience in IT sales, with at least 2 years in a leadership role
*Strong understanding of IT products and services
*Excellent communication and interpersonal skills
*Proven ability to manage and mentor a sales team
*Strong analytical and problem-solving skills
*Ability to work in a fast-paced, dynamic environment
*High level of professionalism and integrity
*Proficiency in CRM software and sales analytics tools
*Experience with HubSpot CRM and sales tools

Marketing Manager(Exp:5+years)

Responsibilities

1. Marketing Strategy & Planning:
*Define and execute the marketing roadmap aligned with organizational goals and sales targets.
*Position the company effectively in domestic and international markets.
*Identify new market opportunities, competitor movements, and emerging tech trends.
2. Sales Enablement & Collaboration:
*Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
*Develop high-converting sales collateral, pitch decks, case studies, and client communications.
*Support account-based marketing (ABM) initiatives to nurture enterprise leads.
3. Demand Generation & Lead Nurturing:
*Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
*Own and optimize the marketing funnel — from awareness to conversion.
*Leverage automation tools to manage and track campaign performance and lead nurturing.
4. Branding & Content Leadership:
*Build a consistent brand identity across all platforms and touchpoints.
*Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
*Champion storytelling that connects emotionally with target audiences and differentiates the brand.
5. Digital Marketing & Analytics
*Oversee SEO/SEM, website performance, social media, and paid campaigns.
*Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
*Continuously improve campaign performance using insights and A/B testing.
6. Team & Budget Management:
*Build and lead a high-performing marketing team.
*Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
*Drive internal marketing to build a strong employer brand in alignment with HR.

Requirements

*6+ years of progressive experience in marketing within IT services or SaaS.
*Proven success in lead generation, sales alignment, and digital marketing.
*Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
*Exceptional communication and stakeholder management skills.
*Creative mindset with data-driven decision-making ability.
*Understanding of agile marketing and modern tech stacks is a plus.
*A strategic brain with an execution mindset.
*The ability to connect cross-functional dots — sales, marketing, delivery.
*Passion for technology and innovation.
*Leadership presence and entrepreneurial thinking.

Sr. SEO Specialist(Exp:4+years)

Responsibilities

*Construct, deploy, and manage advanced SEO strategies with a specialized focus on the unique challenges and opportunities within
the e-commerce and SaaS sectors.
*Perform sophisticated keyword research, competitive analysis, and market trends monitoring that directly inform content strategies
and technical SEO undertakings.
*Forge strong partnerships with key departmental leaders including marketing, sales, product development, and technical teams to
ensure integrated and cohesive SEO initiatives.
*Lead the oversight of site audits, content optimization, backlink analysis, and implementation of complex technical SEO elements
tailored to both e-commerce and SaaS platforms.
*Provide visionary leadership and direction to the SEO team, fostering a culture of excellence, accountability, and continuous
improvement to meet and surpass SEO performance targets.
*Synthesize SEO data and insights into compelling narratives for executive reporting, articulating the strategic impact and ROI of SEO
investments to senior stakeholders.
*Actively monitor algorithmic changes and advancements in SEO tools and methodologies, translating these into actionable strategies
to secure a competitive advantage.
*Champion the ongoing education of the SEO team, ensuring mastery of the latest SEO techniques, especially those pertinent to
e-commerce and SaaS.

Requirements

*4-6 years of professional experience in SEO strategy and execution, with demonstrable success in the e-commerce and SaaS sectors.
Mastery of SEO best practices and a proven track record of driving growth in SERP rankings, traffic, and conversions, especially for
high-competition keywords.
*Deep working knowledge of industry-leading SEO and analytics tools (e.g., Google Analytics, SEMrush, MOZ, Ahrefs, and Google
Search Console).
*Exceptional analytical skills with the ability to harness metrics and insights for strategic decision-making and performance
optimization.
*Inspirational leadership and mentorship abilities, with a history of scaling SEO teams and empowering professionals to achieve their full
potential.
*Outstanding communication skills, with the prowess to engage and influence at the executive level as well as across all functional areas
of the organization.
*A bachelor's or master’s degree in Marketing, Business, Information Technology, or a related field, with preference given to candidates
holding additional certifications in SEO, digital marketing, or e-commerce.
*A rich portfolio of successful SEO campaigns within the e-commerce and SaaS industries, specifically showcasing achievements in
competitive markets.
*Expert understanding of conversion rate optimization (CRO) techniques and the ability to integrate CRO seamlessly with SEO
strategies for e-commerce and SaaS businesses.
*Distinguished thought leadership in the SEO community, potentially including published articles, speaking engagements, or active
participation in industry forums and events.