Nucleic Health Innovations Pvt Ltd
First Floor, SBC-2,
InfoPark, Kochi - 682042
Head - Brand Marketing
(1 position – Kochi)
Leadership: Head of Brand Marketing is responsible for the overall management of junior brand
marketing managers, in his leadership capacity, is also tasked with the creation of a departmental
vision that he instils in all levels of the department, which form part of the business culture. He is also
tasked with overseeing the business’s online brand marketing campaigns on digital channels such as
LinkedIn, Facebook, YouTube, business websites, email and so forth. The Head of Brand Marketing
also oversees offline brand marketing approaches such as design marketing and hardcopy
promotional materials. He manages and works with individual teams and ensures consistency and
appropriateness of the brand’s messages in the market. The Head of Brand Marketing has overall
responsibility over all creative outputs inclusive of web promotional materials, selection of creative
agencies, creative briefings, graphics, photography, etc. across the business.
Strategy: The Head of Brand Marketing also plays a major strategic role. He develops and manages
the business’s brand strategy as well as corresponding brand elements in order to maximize the
brand’s equity. The Head of Brand Marketing is responsible for the creation and placement of
advertising that is in support of the businesses and sales team’s initiatives through media planning,
creative development, metrics, market research, and vendor management. The Head of Brand
Marketing is also responsible for the creation of all forms of marketing, for example, interactive
marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive
presentations. He is in charge of the development of the execution plan for thought leadership
initiatives, where he uses a wide range of content in order to build awareness and credibility for
business and brand in the market, simultaneously establishing the organization as a thought leader in
Collaboration: The role of the Head of Brand Marketing, as expected, is highly collaborative. The
Head of Brand Marketing works closely with the Sales department, Operations, leadership team and
all internal & external stakeholders in the supply chain.
Analytics: The Head of Brand Marketing plays a major analytical role in establishing metrics for the
purpose of measuring campaign effectiveness against KPI’s. At this capacity, he also establishes a
process for benchmarking the brand’s performance in order to ensure that campaigns are relevant
Qualifications & Experience:
MBA with minimum 5 years of experience online marketing, digital marketing, marketing
campaigns to build momentum in complex and highly competitive markets, creatives and excellent communication skills. A self-starter with passion to excel and ability to lead.
· Experience in marketing working with a high velocity start-up.
· Extensive experience with different marketing channels.
· Experience with running growth and digital marketing campaigns.
· Highly collaborative and eager to learn about the healthcare space from internal and
external clinical professionals.
· Communication skills and ability to keep all stakeholders informed throughout a
· Passionate about building strong relationships with health care providers to create
positive brand sentiment and awareness.
Communication: The position of the Head of Brand Marketing is highly interactive and demands
exceptional communication skills both in verbal and written form. As the leader of the brand marketing
department, the effectiveness of juniors, team and collaborating personnel will be highly dependent
on his ability to convey information and instructions in a clear and unambiguous manner.
MS Office: The Head of Brand Marketing must also show proficiency in Ms Word, PowerPoint, and
Ms Excel, which are necessary in the creation of verbally and visually engaging offline branding
materials, reports, and presentations.
Analytical/Technical Skills: The role of the Head of Brand Marketing is a commercial marketing role
and it is necessary that he demonstrates an ability to formulate and present actionable insight from
analysis of research data. He must be able to develop consumer and market information and insights
through analysis of raw information and data leading to informed decision making and ultimately,
increased sales volume, enhanced consumer acquisition and retention, and profit-per-unit. A suitable
candidate will also possess vast skill and knowledge in CRM systems and databases as well as
Interpersonal Skills: The Head of Brand has to have exceptional leadership skills. He will be able to
move and influence a team into moving towards a unified vision and objective. He will also possess a
strong ability to form meaningful relationships with people, being very approachable and relatable.
Digital Marketing Professional
(1 position - Infopark Kochi )
. Assist in the formulation of strategies to build a lasting digital connection with
. Plan and monitor the ongoing company presence on social media (Twitter, Facebook
. Launch optimized online adverts through Google Adwords, Facebook etc. to increase
company and brand awareness
. Be actively involved in SEO efforts (keyword, image optimization etc.)
. Prepare online newsletters and promotional emails and organize their distribution
through various channels
. Provide creative ideas for content marketing and update website
. Collaborate with designers to improve user experience
. Measure performance of digital marketing efforts using a variety of Web analytics tools
(Google Analytics, WebTrends etc.)
. Acquire insight in online marketing trends and keep strategies up-to-date
. Maintain partnerships with media agencies and vendors
Requirement and qualification :
. Proven experience as Digital Marketing Executive or similar role
. Excellent understanding of digital marketing concepts and best practices
. Experience with B2C social media, Google Adwords and email campaigns and
. Working knowledge of ad serving tools (e.g., DART, Atlas)
. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight,
. Skills and experience in creative content writing
. Analytical mindset and critical thinking
. Excellent communication and interpersonal skills
. BSc/BA in marketing or relevant field
Salary : As per industry standards.
Business Development Professional
(4 positions – Ernakulam)
. Conduct market research to identify selling possibilities and evaluate
. Actively seek out new sales opportunities through cold calling, networking and
. Set up meetings with potential clients and listen to their wishes and concerns
. Prepare and deliver appropriate presentations on products and services
. Create frequent reviews and reports with sales and financial data
. Ensure the availability of stock for sales and demonstrations
. Participate on behalf of the company in exhibitions or conferences
. Negotiate/close deals and handle complaints or objections
. Collaborate with team members to achieve better results
. Gather feedback from customers or prospects and share with internal team
Requirements and qualifications:
. Proven experience as a Sales Executive or relevant role
. Proficiency in English
. Excellent knowledge of MS Office
. IT Literate
. Hands-on experience with CRM software is a plus
. Thorough understanding of marketing and negotiating techniques
. Fast learner and passion for sales
. Self-motivated with a results-driven approach
. Aptitude in delivering attractive presentations
. Graduate degree
. Previous sales and marketing experience
. Previous Business Development experience.
Salary : As per industry standards.