Nucleic Health Innovations Pvt Ltd
First Floor, SBC-2,
InfoPark, Kochi - 682042
Brand Marketing Manager | Disruptive Digital Healthcare Platform
High-performing, collaborative, results-oriented and technologically savvy person who is keen on Supply chain in the digital industry? Then this highly visible role is for you!
As a Brand Marketing Manager, you will be responsible for ensuring that the products and services, under the brand resonate with potential customers. You are expected to work closely with Chief Business Officer & Performance Marketing Team and help them drive consumer acquisition for the key products while you drive top of funnel growth and brand awareness.
Desired candidates qualification
• Min 7 years of marketing experience. Out of 7 years of Marketing experience, minimum 3 years in handling brand profile
• E-comm & Health Tech Background preferred.
• Expertise in running ATL / BTL led marketing campaigns
• A go-getter with ownership and commitment
• Strong communication and interpersonal skills
• Ability to work cross-departments to achieve results
As on Move you have to do the following things taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
• Translating brand strategy into brand plan and go-to-market strategy
• Planning and execution of communications and media actions across offline, online and social media
• Participating in product development, pricing and supporting new product launches
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Keeping up to date with market developments and analysing consumer insights as well as competitor strategies
• Guiding the advertising and promotion budget
• Conducting consumer and market research
• Measurement and reporting on success of marketing campaigns