Ground Floor, Vismaya, Infopark Kochi P.O., Kochi - 682042
Sr. SEO Executive
We are looking for a Senior SEO Executive to develop and implement SEO strategies.
Roles and Responsibilities:
1. Should be able to work with large data sets and derive conclusion on website performance and other KPIs
2. Identifying SEO problems and suggesting solutions, performing keyword research, and analysing URL architecture, page errors, and other website-related issues.
3. Develop SEO strategies to improve the visibility of clients’ websites and increase organic traffic.
4. Develop SEO and content strategy, perform in-depth analysis of the competitors’ SEO and measure the success of SEO strategies
5. Quarterly performance analysis and create quarterly execution plans for the clients and monitor the performance.
6. Executing on SEO post-optimization to ensure top-performing content ranks for all the relevant keywords
7. Develop successful link building strategies
8. Create monthly performance reports using Google Analytics and Google Data Studio
9. Task delegation, review the daily tasks of the juniors and help in the process.
10. Mentoring content writers and ensuring they implement SEO best practices into their articles
Desired Candidate Profile
1. 2 to 4 years of experience
2. Good understanding of Microsoft Excel including setting up formats and adding formulas.
3. In-depth knowledge of Google Analytics and [preferred software; e.g. Ahrefs, SEMRush, ScreamingFrog]
4. Experience in working with offshore clients
We are looking for a Senior Business Development Executive to join our team. The successful candidate will be responsible for driving business growth by identifying new opportunities and expanding existing customer relationships
Developing and executing strategies to expand the company's IT business in international markets.
Identifying and pursuing new business opportunities, partnerships, and collaborations with clients and other organizations.
Managing and maintaining relationships with existing clients, understanding their needs and preferences, and delivering high-quality customer service.
Conducting market research, analyzing trends and data, and providing insights and recommendations to the management team.
Creating and delivering presentations, proposals, and other communication materials to clients and stakeholders.
Good understanding about Tech Projects / Resource Augmentation Services
Collaborating with internal teams, such as sales, marketing, and product development, to ensure effective coordination and alignment of business objectives.
3-5 years of experience in IT business development, sales, or a related field.
Bachelor's or Master's degree in business administration, marketing, or a related field.
Several years of experience in IT business development or sales, with a focus on international markets.
Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with clients and stakeholders.
Strong analytical and problem-solving skills, with the ability to interpret complex data and draw actionable insights.
Experience in creating and delivering persuasive presentations and proposals to clients and stakeholders.
Proven track record of achieving sales targets and driving business growth.
Familiarity with IT industry trends and technologies, as well as international business practices and regulations.
SEO Digital Marketing Executive
We are looking for a Junior SEO Digital Marketing Executive with at least 1 year to 2 yrs of experience in managing SEO projects.
Roles and Responsibilities:
Create quality backlinks to the site using basic backlinking strategies.
Attend and follow up meetings with meeting notes and work reports.
Develop and implement link building strategy
Experience in managing Google My Business Pages
Prior experience in compressing images and adding alt tags and title tags..
Ability to focus on the task at hand and deliver under strict deadlines..
Experience in using tools like Google Analytics, Search Console, etc to derive the desired reports.
Recommend and Optimize On Page SEO elements
Important skill Needed:
1 year to 2 years of experience in SEO
Understanding of the GMB pages
Knowledge of image compressions
Proficient in excel and typing in English
Senior SEO Content Writer
We are seeking a highly experienced Senior SEO Content Writer with at least 4 years of experience in creating and optimizing content for homepages, service pages and blog posts. The ideal candidate will be responsible for developing and executing effective content marketing strategies that drive traffic, engagement, and revenue growth.
Roles and Responsibilities:
• Develop high-quality, SEO-optimized content that aligns with business goals and objectives
• Create informative and engaging articles that provide high value to target audience and consistently achieve high SERP rankings.
• Conduct thorough keyword research and analysis to identify opportunities for content optimization and to create content ideas
• Solid knowledge of core SEO principles and the ability to seamlessly incorporate keywords and keyword variations into articles.
• Collaborate with the SEO team to ensure all content is optimized for search engines and drives organic traffic to the website
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand standards
• Manage the content creation process from ideation to publication, ensuring timely delivery and consistent quality
• Stay up-to-date with the latest trends and best practices in SEO and content marketing and adapt strategies accordingly
• Work closely with the marketing and sales teams to ensure all content is aligned with the brand's messaging and objectives
• Strong research skills and the ability to identify trends and insights to inform content creation
• Excellent writing, editing, and proofreading skills, with the ability to create compelling and engaging content for different audiences
• Experience with content management systems, such as WordPress
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Conduct in-depth research on a variety of different topics to ensure articles are 100% factually correct and aligned with our readers’ search intent
• Follow internal linking guidelines and contextually include mandatory internal links provided in content brief, as well as find opportunities to link to other articles in the content series, where appropriate.
• Excellent grip on English grammar, punctuation, spelling, and style
• Content writer specialist with 3 to 5 years of experience
• Good understanding of SEO strategies and an agency structure
• Proficiency in understanding generating SEO content
• Experience in working with offshore clients and in real estate niche.
Digital Marketing Strategist
We are looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 4- 6 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts.
Key Functional Areas of Responsibility
? Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
? Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels
? Good understanding of handling client account management and attending client meetings as and when required.
? Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
? Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
? Keyword discovery & research to identify potential keywords to use on the accounts
? Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
? Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
? Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
? Acute analytical skills
? Continually monitor & update accounts to optimise lead conversions & sales
? Google AdWords Professional (GAP) qualified
? Analyze & report on campaigns to achieve maximum ROI
? PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords
? Google Certified professional
? A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
? Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
? The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
? Ability to write ad copy and optimise through A/B testing
? Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
? Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
We are looking for candidates with 5 plus years of experience in creative direction.
Roles & Responsibilities
1. Creative Strategy: Develop and implement the overall creative direction and strategy for digital marketing initiatives, aligning it with the organization's brand objectives and target audience.
2. Team Leadership: Manage and inspire a team of digital designers, content creators, copywriters, and other creative professionals. Provide guidance, mentorship, and feedback to ensure the team's growth and development.
3. Digital Campaigns: Lead the conceptualization and execution of creative digital campaigns, including but not limited to websites, social media content, display ads, email marketing, videos, and interactive experiences.
4. Brand Management: Maintain consistency and integrity of the brand's visual identity across all digital touchpoints. Ensure brand guidelines are followed and establish new guidelines when necessary.
5. Content Creation: Oversee the development of engaging and compelling digital content, including graphics, videos, animations, and infographics. Ensure content aligns with brand messaging and resonates with the target audience.
6. Emerging Technologies: Stay abreast of the latest digital marketing trends, technologies, and best practices. Identify opportunities to leverage emerging technologies such as AR/VR, AI, chatbots, and interactive experiences to enhance digital campaigns.
7. Performance Tracking and Optimization: Collaborate with data analysts and digital marketers to measure the performance of digital campaigns and optimize creative elements based on data-driven insights. Use analytics to inform creative decision-making and improve campaign effectiveness.
8. Collaboration: Foster strong collaboration with cross-functional teams such as marketing, social media, content strategy, and web development to ensure creative alignment and cohesion across all digital initiatives.
9. Client Interaction: Engage with clients and stakeholders to understand their goals, provide creative insights, and present digital marketing concepts and solutions. Build and maintain strong relationships with clients, ensuring their satisfaction with creative deliverables.
? Digital Marketing Expertise
? Creative Direction
? Design and Visual Communication
? Data-Driven Decision Making
? Leadership and Team Management
? Brand Management
? Project Management
? Communication and Presentation
? Adaptability and Continuous Learning