Career Opportunities:

CopyWriter

Experience-2-5yrs

Key Responsibilities:
• Develop original, engaging copy for a variety of platforms including websites, social media, blogs, emails, advertisements, brochures, and more.
• Translate marketing strategies and briefs into compelling content that drives audience engagement and conversions.
• Collaborate with designers, marketers, and product teams to create cohesive campaigns.
• Conduct in-depth research on industry-related topics to ensure content is both informative and innovative.
• Edit and proofread all copy for grammar, punctuation, and adherence to brand voice and style.
• Incorporate SEO best practices into copy to improve search rankings and maximize content visibility.
• Manage multiple projects and deliver high-quality content within tight deadlines.
• Revise content based on feedback from internal teams or clients, ensuring alignment with objectives.
• Stay updated on industry trends and adapt copy to resonate with current market needs.
• Ensure brand consistency across all platforms and touchpoints.
Qualifications:
• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• Proven experience as a copywriter in an agency, in-house, or freelance environment.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong portfolio demonstrating creative copywriting across different media.
• Ability to write for diverse audiences, adjusting tone and style as needed.
• Familiarity with SEO, keyword research, and digital content optimization.
• Strong time management skills and ability to handle multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Proficiency with content management systems (CMS) and social media platforms is a plus.

Email: hroffshore@dynamedhealth.com

Full Stack Developer – PHP, WordPress, and Azure

Role Overview
The Full Stack Developer will be responsible for building and maintaining high-performance web applications tailored for the healthcare sector. This role requires proficiency in front-end and back-end development, with an emphasis on PHP, WordPress, and Microsoft Azure deployment. The ideal candidate will have a strong understanding of responsive design, seamless user experience, and optimized server and database performance.
Key Responsibilities
1. Full Stack Development
? Design, develop, and maintain web applications using front-end technologies such as HTML, CSS, Bootstrap, and jQuery to ensure responsive and user-friendly designs.
? Develop and optimize back-end applications using PHP 8.2 and WordPress 6.5.3, customizing and extending WordPress themes and plugins as needed.
? Ensure seamless integration between the front-end and back-end, maintaining a consistent user experience across devices.
2. Database and Server Management
? Develop and maintain database architecture using MySQL, ensuring data integrity, performance optimization, and efficient querying.
? Manage server configurations and deployments on Nginx, optimizing for performance, security, and scalability.
? Troubleshoot and resolve server-side issues, handling server logs and error reports effectively.
3. Azure Cloud Deployment and Management
? Deploy, configure, and manage applications on Microsoft Azure, utilizing Azure services for web hosting, scaling, and monitoring.
? Collaborate with the infrastructure team to ensure the seamless deployment and maintenance of applications on Azure.
? Monitor application performance, scalability, and cost-efficiency on the Azure platform, implementing optimizations as needed.
4. Code Optimization and Quality Assurance
? Write clean, maintainable, and well-documented code, adhering to industry best practices and coding standards.
? Conduct regular code reviews, refactoring, and performance optimizations to ensure the application remains efficient and scalable.
? Work with QA teams to ensure thorough testing and quality assurance before release, addressing bugs and issues proactively.
5. Cross-Functional Collaboration
? Collaborate with designers, marketers, and other stakeholders to align web applications with user needs and strategic goals.
? Partner with the SEO team to ensure web applications are optimized for search engines, improving loading times, and implementing SEO-friendly elements.
? Work closely with product managers to prioritize feature updates, enhancements, and maintenance tasks based on user feedback and business goals.
Qualifications
? Experience: 3-5 years of full-stack development experience with a focus on PHP, WordPress, and cloud deployment.
? Front-End Skills: Proficient in HTML, CSS, Bootstrap, and jQuery, with a solid understanding of responsive design principles.
? Back-End Skills: Strong experience with PHP (8.2) and WordPress (6.5.3), including custom theme and plugin development.
? Database Skills: Proficient in MySQL, with experience in writing and optimizing complex queries.
? Server Skills: Experience with Nginx for web server configuration, management, and troubleshooting.
? Cloud Experience: Hands-on experience with Microsoft Azure for deploying and managing web applications.
Preferred Skills
? Scripting Knowledge: Familiarity with shell scripting for server management tasks is a plus.
? Version Control: Experience with Git for code versioning and collaboration.
? Additional CMS Experience: Knowledge of other CMS platforms (e.g., Drupal) can be advantageous.
? UI/UX Insight: Basic understanding of UI/UX principles to contribute to a user-friendly design process.

Email: hroffshore@dynamedhealth.com

Senior SEO Specialist (Healthcare)

Role Overview
The Senior SEO Specialist will lead all search engine optimization initiatives, focused on improving the hospital's online visibility, patient engagement, and trustworthiness in search results. This role demands an expert-level understanding of SEO, healthcare-specific search compliance, technical optimization, and the ability to craft strategies that align with both patient needs and search engine best practices.
Key Responsibilities
1. SEO Strategy Development & Execution
? Design and implement a comprehensive SEO strategy tailored to healthcare, targeting keywords relevant to hospital services, health conditions, and patient education.
? Conduct keyword research with a focus on patient intent, seasonal trends, and healthcare-specific search patterns.
2. Technical SEO & Website Optimization
? Oversee all aspects of technical SEO, including site architecture, schema markup, page load speed, mobile optimization, and structured data.
? Collaborate with web developers to ensure website health, implement SEO fixes, and improve core web vitals as per Google’s requirements.
3. Content Strategy & Optimization
? Develop content guidelines and collaborate with medical writers to produce compliant, engaging, and high-quality content.
? Implement on-page optimization techniques (title tags, meta descriptions, headers, internal linking) to ensure each page ranks effectively for target keywords.
? Utilize expertise in E-A-T (Expertise, Authoritativeness, Trustworthiness) to ensure content meets Google’s quality guidelines for healthcare.
4. Local SEO Management
? Optimize for local search to increase visibility for hospital locations and services within the region, including managing Google My Business listings and implementing geo-targeted keywords.
? Use location-based schema and other local SEO tactics to enhance the hospital’s online presence in relevant geographic areas.
5. Analytics, Reporting & Continuous Improvement
? Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush.
? Track core KPIs (organic traffic, rankings, CTR, conversion rates) and produce regular reports for leadership.
? Conduct ongoing SEO audits and competitive analyses, and apply insights to continually refine the SEO strategy.
6. Compliance & Risk Management
? Ensure SEO strategies and content adhere to healthcare industry regulations (e.g., HIPAA), respecting patient privacy and accuracy in health-related information.
? Stay up-to-date on algorithm updates and changes in Google’s quality standards to mitigate potential SEO risks.
7. Cross-Functional Collaboration
? Work closely with content, web development, and marketing teams to ensure SEO requirements are integrated into all digital projects.
? Train team members on SEO best practices, from keyword research to content optimization, fostering a collaborative approach to organic growth.
Qualifications
? Experience: 5-8 years of hands-on experience in SEO, with a minimum of 3 years focused on healthcare or another regulated industry.
? Technical Skills: Expertise in tools like Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Moz.
? Advanced Knowledge in Technical SEO: Proficient in managing schema, page speed optimization, mobile-first indexing, crawl budgets, and handling JavaScript SEO if applicable.
? Content Expertise: Skilled in crafting and overseeing content strategies that satisfy both patient intent and SEO best practices, especially E-A-T for healthcare.
? Analytical Ability: Strong data analysis skills, able to interpret complex metrics and make data-driven decisions.
? Local SEO Knowledge: Proven success in implementing local SEO strategies for regional visibility.

Email: hroffshore@dynamedhealth.com

Data Analyst – Advanced Data & Visualization Specialist

The Marketing Data Analyst will play a critical role in transforming raw data from various sources into insightful visualizations and reports, supporting data-driven marketing strategies. This role demands expertise with cloud-based data platforms and advanced visualization tools to manage and present complex marketing datasets. The ideal candidate will have strong analytical skills, technical proficiency in data extraction and transformation, and experience in presenting actionable insights that inform and guide marketing strategies.
Key Responsibilities
1. Data Collection, Integration & Management
? Collect, clean, and integrate marketing data from various sources (e.g., Google Analytics, CRM, social media, paid advertising) into centralized data environments using platforms like Supermetrics and BigQuery.
? Work within Snowflake or similar cloud-based data warehousing solutions to manage large datasets, ensuring scalability and accessibility for ongoing analysis.
? Collaborate with data engineers to establish data pipelines and ETL processes that support seamless data integration across platforms.
2. Data Visualization & Reporting
? Use Power BI, Tableau, and Google Data Studio to create interactive dashboards and reports that provide a clear, real-time view of key marketing metrics, including CTR, CPA, CAC, LTV, and conversion rates.
? Design user-friendly visualizations that enable stakeholders to quickly grasp campaign performance, audience behaviors, and trends.
? Customize dashboards for various audiences, from high-level overviews for leadership to in-depth performance reports for marketing teams.
3. Advanced Analysis & Insights Generation
? Utilize SQL in BigQuery to query and manipulate large datasets, uncovering insights into campaign performance, customer journeys, and audience segmentation.
? Conduct attribution analysis, customer segmentation, and cohort analysis to guide marketing decisions and optimize campaign targeting.
? Regularly evaluate campaign data to identify trends, opportunities, and areas for optimization, providing actionable recommendations for improvement.
4. Performance Metrics Tracking & Automation
? Set up automated data retrieval through Supermetrics to feed ongoing reports and dashboards with the latest marketing metrics.
? Track key performance indicators (KPIs) across marketing channels, including paid media, email marketing, content performance, and organic traffic.
? Conduct A/B testing analysis, evaluating results to support data-driven decisions on creative, audience, and placement strategies.
5. Cross-Functional Collaboration
? Collaborate with marketing, product, and data engineering teams to ensure data accuracy, alignment on KPIs, and integration of new data sources as needed.
? Partner with stakeholders to define and adjust metrics, ensuring dashboards and reports meet evolving marketing objectives and data needs.
6. Data Quality Control & Governance
? Implement data quality checks and maintain data hygiene, regularly auditing datasets to ensure accuracy and consistency across all reporting platforms.
? Establish best practices for data governance, documenting processes, and ensuring adherence to data security and privacy standards.
Qualifications
? Experience: 4-6 years of experience as a Marketing Data Analyst, Data Analyst, or in a similar role focused on marketing analytics and data visualization.
? Technical Skills:
? Proficiency in Snowflake or similar cloud-based data warehousing platforms.
? Advanced skills in SQL (preferably with BigQuery) for data extraction and manipulation.
? Experience with Supermetrics for data pipeline management and automation.
? Expertise in visualization tools: Power BI, Tableau, and Google Data Studio.
? Familiarity with Google Analytics, social media analytics, and digital advertising platforms (e.g., Google Ads, Facebook Ads).
? Analytical Skills: Strong quantitative background, adept at interpreting large datasets and extracting actionable insights.

Email: hroffshore@dynamedhealth.com

HTML Senior Developer (Website page development)

Develop clean, semantic, and efficient HTML and CSS code for web pages and applications.
? Collaborate with designers and other developers to translate design mockups and wireframes into pixelperfect,
responsive web pages.
? Ensure websites are optimized for maximum speed and scalability, utilizing efficient coding practices.
? Implement responsive design techniques to ensure the site is functional and visually appealing across various
devices (desktop, tablet, mobile).
? Write maintainable, reusable, and modular CSS with a focus on scalability.
? Troubleshoot, debug, and optimize web pages for performance, loading speed, and cross-browser
compatibility.
? Ensure that all code adheres to web accessibility standards (WCAG) to provide an inclusive experience for all
users.
? Work with version control systems (e.g., Git) to manage code changes and collaborate with team members
Proficiency in HTML5, CSS3, and CSS pre-processors (e.g., Sass, LESS).
? Experience with responsive design techniques, frameworks (e.g., Bootstrap, Foundation), and mobile-first
development.
? Familiarity with JavaScript and basic interactivity (e.g., DOM manipulation).
? Knowledge of web performance best practices and optimization strategies.
? Strong understanding of cross-browser compatibility issues and solutions.
? Familiarity with version control tools (Git, GitHub, GitLab, etc.).
? Basic understanding of web accessibility guidelines and best practices (e.g., WCAG).
? Experience with front-end build tools

Email: hroffshore@dynamedhealth.com

SAP BW Consultant

Experience: 1-2 years
Location: Kochi
Employment Type: Full-time

Key Responsibilities:
Work on end-to-end implementation, support, and maintenance of SAP BW systems.
Gather and analyze business requirements to design data models and reporting solutions.
Develop, test, and optimize data extraction, transformation, and loading (ETL) processes.
Create and maintain InfoObjects, DataSources, InfoProviders, DTPs, and transformations in SAP BW.
Collaborate with cross-functional teams to integrate SAP BW with other SAP and non-SAP systems.
Design and deliver custom reports using SAP Business Explorer (BEx) and/or other reporting tools.
Monitor and troubleshoot SAP BW process chains and performance-related issues.
Prepare technical documentation for configurations, custom developments, and user guides.
Required Skills and Qualifications:
Bachelor’s degree in Computer Science, Information Technology, or a related field.
1-2 years of experience as an SAP BW consultant with a focus on SAP BW or SAP BW on HANA.
Hands-on experience in developing and managing SAP BW objects like DataSources, InfoCubes, ADSOs, CP and CV.
Proficiency in ABAP for BW (e.g., writing routines in transformations or user exits).
Understanding of SAP BW data architecture, data modeling, and data flow concepts.
Experience in ETL processes and integration with source systems like SAP ECC, SAP S4 on HANA, or third-party systems.
Familiarity with reporting tools such as SAP BEx, SAP Analytics Cloud (SAC), or other BI platforms is a plus.
Strong problem-solving and troubleshooting skills.
Excellent communication and teamwork abilities.

Preferred Qualifications:
Knowledge of SAP BW/S4 on HANA architecture and advanced data modeling techniques.
Certification in SAP BW or SAP BW/S4 on HANA.
Exposure to Agile or Scrum methodologies.
Basic knowledge of the hospital industry is an advantage.

Email: anoop.kumar@dynamedhealth.com

Wordpress developer

Primary Responsibilities:
• Designing and building the website front-end in WordPress
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Monitoring the performance of the live website.
Must-Have skills:
• Proven work experience as a WordPress developer.
• Knowledge of front-end technologies including CSS3, JavaScript, HTML5, PHP and jQuery.
• Hands-on and development experience on .Net framework
• Experience designing and developing responsive design websites
• Knowledge of code versioning tools like Git, SVN, Azure DevOps.
• Experience working with debugging tools such as Chrome Inspector and Firebug.
• Good understanding of website architecture and aesthetics.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms
and browsers
• Ability to convert comprehensive layouts and wireframes into working HTML pages
• Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
• Strong proficiency in MySQL database management
• Familiarity with Plugins like WooCommerce
Secondary Skills:
• Require Good Communication Skills
• Analytical Skills
• Design Thinking Skills

Email: hroffshore@dynamedhealth.com

Desktop Support

• Addressing user tickets for issues regarding hardware, software, and networking.
• Assisting users through installing applications and computer peripherals.
• Providing technical support either by visiting user work area or through remote-access systems.
• Providing IT networks and customer services to users inside the company.
• Guide users with step-by-step instructions to resolve the issues.
• Customizing the desktop applications as per the needs of users and clients.
• Advising on software and hardware upgrades.
• Maintaining a log of job tickets and maintenance tasks.
• Send the unresolved issues to the next level of the support team.
• Ensuring that the client systems are working fine.
• Creating technical reports and manuals.
• Keep up with current breakthroughs in computing technology and research its reviews.
• Monitoring network performance, system availability, and reliability.
• Troubleshooting and resolving network issues, including hardware and software problems.
• Collaborating with other IT professionals to develop and implement network security measures.
• Conducting regular network maintenance, including updating software and hardware.
• Documenting network configurations, processes, and procedures.

Email: hroffshore@dynamedhealth.com

Lead - Digital Media and Ad-Inventory

Role Overview
The Digital Media and Ad Inventory Lead will oversee all aspects of the hospital's digital advertising presence, leveraging platforms like Google Ads, DV360, and other programmatic solutions to drive patient engagement, brand visibility, and service awareness. This role demands an expert-level understanding of the digital marketing ecosystem, especially within the healthcare sector, and an ability to translate data-driven insights into strategic action.
Key Responsibilities
1. Campaign Strategy & Management
? Develop, implement, and oversee digital advertising strategies focused on maximizing return on ad spend (ROAS), brand awareness, and lead generation within a hospital environment.
? Set up, manage, and optimize campaigns on Google Ads, DV360, and other relevant digital media platforms.
? Ensure campaigns adhere to healthcare industry regulations and standards.
2. Media Planning & Inventory Management
? Manage ad inventory efficiently to meet revenue and engagement targets.
? Utilize DV360 and programmatic platforms to strategically purchase ad space and track ad inventory usage, optimizing for cost efficiency and maximum reach.
? Collaborate with cross-functional teams to align media plans with hospital service line goals.
3. Data Analysis & Optimization
? Regularly analyze key metrics, including CTR, CPC, CPA, and conversion rates, and make real-time adjustments to campaigns.
? Leverage data-driven insights to continually refine audience targeting, bidding strategies, and budget allocation.
? Conduct A/B testing on ad creatives, landing pages, and audience segments to enhance performance.
4. Budgeting & Forecasting
? Plan, monitor, and report on budget utilization, ensuring alignment with the broader financial strategy.
? Develop accurate forecasts to project campaign outcomes and allocate budgets effectively.
5. Compliance & Reporting
? Ensure all digital advertising complies with healthcare regulations, including HIPAA and advertising guidelines specific to healthcare.
? Prepare detailed reports on campaign performance, drawing insights and providing recommendations for stakeholders.
? Stay updated on industry trends, platform updates, and regulatory changes.
6. Team Leadership & Stakeholder Communication
? Lead a small team of digital marketers, if applicable, and foster a collaborative environment to ensure seamless execution of campaigns.
? Communicate clearly with stakeholders, including physicians, hospital leadership, and the marketing team, on campaign strategies, performance, and growth opportunities.
Qualifications
? Experience: Minimum 7-10 years of hands-on experience managing Google Ads, DV360, and other programmatic ad platforms. Prior experience in healthcare or a regulated industry is highly preferred.
? Technical Proficiency: Expertise in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Tableau, Power BI).
? Analytical Skills: Demonstrated ability to interpret complex data and deliver actionable insights. Mastery of Excel for data analysis and budget tracking.
? Compliance Knowledge: Deep understanding of HIPAA and other healthcare advertising regulations.
? Project Management: Strong organizational skills with a track record of managing multiple campaigns and ad inventory across diverse platforms.
Personality Traits & Soft Skills
? Professionalism & Confidentiality: Strong understanding of the sensitive nature of healthcare marketing and the ability to handle confidential information with care.
? Attention to Detail: Precise and meticulous, ensuring that campaigns are accurately targeted and compliant.
? Adaptability & Growth Mindset: Eagerness to stay updated on industry trends, platform updates, and best practices to ensure the hospital’s digital advertising remains at the forefront.
? Excellent Communication Skills: Ability to articulate complex digital marketing strategies in a clear, concise, and professional manner to non-technical stakeholders.
Additional Qualifications (Preferred)
? Certifications: Google Ads Certification, DV360 Certification, or other relevant credentials.
? Education: Bachelor’s degree in Marketing, Business, or a related field. A master’s degree or equivalent experience in healthcare marketing is a plus.

Email: hroffshore@dynamedhealth.com

MSc Statistician

Core Responsibilities :

1. Selects, adapts and applies appropriate quantitative and qualitative statistical theories, tools and techniques in all areas of the client hospital including different specialties.
2. Decide on selection of data required to answer specific questions or problems
3. Determine methods for finding, collecting, monitoring data analysing trends and reporting conclusions.
4. Assessing results and presenting results to managers and regulatory authorities.
5. Design surveys or experiments or opinion polls to collect data.
6. Apply sampling techniques or utilize complete enumeration bases in order to determine and define groups to be surveyed.
7. Train staff on the various modes and techniques of data collection.
8. Sort through results carefully, making corrections where needed and drawing hypothetical conclusions until all the hard facts can be weighed.
9. Summarize key findings in regularly released reports and use software tools to create easily understandable chart, graph and map accompaniments
10. Define and document all active and inactive channels for data collection, investigating the possibilities of linking fields, merging tables and archiving information in dense formats.
11. Analyze and interpret data according to regulatory, national and international accreditation bodies under consideration for external review.
12. Perform any other related duties that may be delegated from time to time.
13. Responsible to prepare all the relevant documents related to Tasneef audits of the client facilities.
14. Preparing KPI Dashboards, audit tools, excel spread sheets client’s hospital wide for analyzing data.
15. Supervises the Trainee staffs (Statistician) and updates the in-charge on further training requirements.

Email: riswan.m@dynamedhealth.com