Unit IV B, 2nd Floor, Phase I,Carnival Infopark, Kakkanad, Kochi-682030
Phone No.: 0484-4055006
At Fingent, we believe that what we build touches the lives around us. We use technology to create a better and smarter environment. We nurture thought leaders and encourage them to be the seeds of change through smart software development and consulting services. Our commitment to quality and integrity helps us to use technology and create a better and smarter future.
Skill Set :
• Minimum 3 – 4 years in email marketing in B2B Services Industry with Global exposure
• Hands on experience in activation and nurturing programs, managing large databases, profiling and segmentation
• Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.
• Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysis
• Hands-on experience with any marketing automation platforms like Eloqua, Marketo, Hubspot etc
• Basic knowledge of HTML
• Fast learner, high attention for detail
• Good writing and communication skills
• Professional experience in a corporate environment.
Roles & Responsibilities:
• Building email campaigns, database selection, and quality assurance of all outbound campaigns.
• Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Develop and manage personalization strategy for campaigns improve response rates
• Recommends email marketing best practices.
• Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead generation, account nurturing)
• Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns
• Manage the technology to scale email marketing programs and improve effectiveness.
• Process management and documentation
• Stakeholder management, often across multiple geographies. Prompt and proactive communication with the stakeholders via email/phone/IM on the projects.
Experience 3 - 4 years