Career Opportunities:

Digital Marketing Executive

We are seeking talented Digital Marketing Executives to join our team. The individual will be responsible
for developing, implementing, and managing our digital marketing campaigns across various platforms.
This role requires an understanding of digital marketing strategies, excellent analytical skills, and the
ability to drive effective results. The ideal candidate will possess strong communication skills and a
creative mindset.

Your Responsibilities:

Develop and execute comprehensive digital marketing strategies to generate leads, drive online
traffic, and enhance brand awareness.
Create engaging and impactful digital content, including collaterals, website copy, blog posts,
videos, social media posts, and email campaigns.
Conduct market research to identify emerging trends, customer preferences, and competitor
strategies to develop insights for campaign optimization.
Manage and maintain the company's website, ensuring its functionality, usability, and search
engine optimization (SEO) best practices.
Utilize social media channels to promote brand awareness.
Track and analyze website and social media metrics to generate actionable insights for improving
campaign performance and user experience.
Create, manage, and optimize digital advertising campaigns across various platforms such as
Google Ads, Facebook Ads, and LinkedIn Ads.

Skills you need:

Proficiency in digital marketing tools and platforms, including GA 4, Google Tag Manager,
Search console, Bing webmaster tools, SEMrush, Google Ads, and social media management
tools.
Knowledge of SEO best practices and experience with SEO tools.
Creative thinking and the ability to create compelling content.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Detail-oriented with strong organizational skills.
Ability to work both independently and collaboratively in a fast-paced environment.
Certifications in digital marketing (e.g., Google Ads, Google Analytics) are a plus.

Experience:
2-3 years

Location:
Kochi

Email: careers@cabotsolutions.com